Types of Affiliate Marketing

Affiliate Marketing means ‘pay per action’.

You will get pay when the traffic (visitors) you bring in takes the ‘action’ of buying or subscribing something on a particular website. In a simple term, the action we mean here are,

Action#1 : ‘Pay Per Lead’ - Generate of new lead (potential customer or subscriber)

Action#2 : ‘Pay Per Sale’ - Generate of sales for a product

Let’s discover both affiliate marketing model one by one. You may choose the one which suit you most or just grab these two streams of internet income into your pocket

Let’s take the simplest way to understand both Pay Per Lead affiliate program and Pay Per Sale affiliate program……

Pay per lead (PPL) is a method of marketing that enables you to generate your commission by referring visitor for a certain action like a software download, sign-up for free membership, sign-up of a newsletter or subscription, filling out an application from, etc. If the customer follows an affiliate link to the advertiser’s website and makes the required action, then the affiliate gets an agreed commission

In pay per lead affiliate program, the prospect is not making any purchase.

Example : You get your commission by …..

·         Refer prospect to signup for free member through your affiliate link.

·         Refer prospect to signup for newsletter or subscription through your affiliate link.

·         Refer prospect to trial on new products or services through your affiliate link in exchange for filling out contact form.

·         Refer prospect to fill out a survey form through your affiliate link in exchange of freebies.

Or

Yes, the prospect is not making any purchase. Instead, the prospect is getting something value in return. It may be some freebies, valuable information, new exploration, new friends or joining a new community network. In any case of above, you get paid for generating that lead.

Compare with pay per sale affiliate program, the commission from pay per lead affiliate program is smaller. But, with good promotion methods, pay per lead affiliate programs can result in a very high conversions rate. Because surfer like FREEBIES! In return, this will translate into a BIG INPUT to your bank account.

Your affiliate link is very important, must sure there is no error in your link. If not, you’ll end up with leaving a lot of sales on the table.

Pay per sale has high commission if the purchase is complete. However, pay per sale programs have a low conversion rate if compare with pay per lead programs. In pay per sale affiliate programs the customer is required to pay his money and this requires a lot of convincing skills.

When promoting a Pay Per Sale product, never direct your traffic (visitor) to your affiliate link. If you do so, you are actually putting your money in the merchant’s (advertiser’s) bank account.  

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