IIR#4 – Subject Areas That Will Always Produce Info Riches

Posted by Ally Chan on August 13, 2008

How does your business serve others? How do you (or your product/service) contribute to the improvement of lives?

 

You have to look past the obvious.

 

For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.

 

Historically (and most likely forever) people want:

 

• Security

• Sex

• Power

• Immortality

• Wealth

• Happiness

• Safety

• Health

• Recognition

• Love

 

How do you or your product/service deliver any of those essential needs?

 

As you begin to brainstorm ideas for your product, keep these customer desires in mind.

 

To your success,