You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here.
A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you’re striving to preserve. There’s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.
A “real” traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.
You don’t have a ‘blog’ yet?What are you waiting for?
Blogs (short for ‘weblogs’) aren’t just online diaries for teenagers. While it’s true that the youth market was the first to popularize this technology, more and more businesses have caught on to the value of blogs as dynamic content management tools.
A blog can be used to post announcements, updates, articles and more.
If you aren’t producing and distributing your own branded re-print articles right now, what are you waiting for? Articles meet a number of important business objectives, and they do it for free.
The concept of using articles is similar to that of creating a free product.
The main difference is that you’re not giving away a pre-built product. Rather, you’re creating a free information source through an article on a particular subject that should directly relate to the content found within your site.
The beauty part of using articles is that you can generate and submit as many of them as you can to as many different article directories as you can find that offer free submission.
Most people know about Google.com as the largest search engine in the world… however, few realize how powerful it is as a research tool.
The key is knowing how to tap into Google’s research powers. One of the best ways to find content is by using the search string called “allinurl”.
You can go to Google.com and type in allinurl:[keyphrase] – and search its database for sites that have that keyphrase in their URL, either in the domain name or in a file name.
