How to make use of Meta Tag effectively in today’s SEO?

Posted by Ally Chan on October 22, 2008

Keyword meta tag no longer effects on your Search Engine ranking……

The meta tags are placed between the of your page’s HTML code. It usually look like this :

<HEAD>
<TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE>
<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>
<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>
</HEAD>

In today’s SEO, your meta tag have no more effect in your Search Engine ranking. This is the fact that you must accept. Due to the abuse of keyword meta tag, many search engines are actually ignore them in their ranking algorithms.

Let’s see how powerful is the Meta tag in past……

Meta tags are actually the hidden content in a webpage. You can’t see the meta tags in your browser, however you still can view it in your source code.

Long long time ago, Search Engine actually use the meta tag to indexing a page. By including the main keywords in the keyword meta tag, the webmaster actually build an easy way for the searcher to find relevant pages in the search engine. But when it’s so convenient for webmaster to index their page in the search engines, some of the webmasters start to abuse it.

For example, in few years back ‘Britney Spears’ is one of the top search words in majority search engines. Some webmaster included ‘Britney Spears’ in their keyword meta tag, when user search for ‘Britney Spears’ their page will be indexed by the search engine. Sound good right? Generating a lot of traffics to your site. But it’s unfair for the searchers, because this is not what they want and it’s wasting band width. The innovation of search engines had improved the search quality. Meta tag had NO TOTAL EFFECT on search engine’s ranking. However, meta tag still play some role in effecting the page ranking.

How to make use of meta tag effectively in today’s SEO.

Step 1 : List your keywords

List down the relevant keywords for your page.
Maximum of 13 words.
Do not repeat the same keyword with the same spelling more than 3 times.
The place your keywords in your Keyword Meta tag.
The search engines don’t mind about comma.
Keywords Meta tag without comma opens up for the search engine for new keywords combination. For example: “make money online tips” will come out with a new keywords of “make money” , “money online”, “online tips”.
If you choose to separate it with comma, make sure there is no space within 2 keywords. For example : make money online,internet marketing,search engine optimization,traffic strategy,per per click

Sample 1: with comma

Sample 2: without comma

Step 2 : Write a good description

Write a good description with your keywords.
Maximum35 words or 255 characters.

Example:
Keywords: make money online internet marketing tips search engine optimization traffic strategy per per click

Description:
Explore make money online secret and discover more tips in Internet Marketing, Search Engine Optimization strategy and web traffic. See how I use pay per click technique to pull huge traffic to my site.
(words count: 34 words ; characters count–with space: 202 )

Place your description in your Description Meta tag.

Sample:

Step 3: Write your “Keyword-Rich content”

Write a “Keyword-Rich content” for your site.
Make sure your keywords are visible for both users and search engines. Bold and underline it if necessary.

Tips : Don’t need to spend much time in your keywords listing, but spend more in composing your description and title.

With the 3 simple steps above, you can easily create a good and content relevant meta tag. This will help in improving your page ranking in the all major search engines.

To your Success,