Winning in Article Marketing

Posted by Ally Chan on November 11, 2008

We can’t deny that Article Marketing is one of the best ways to promote yourself, your website, your blog and your product. If you are in “make money online” industry, then this is the free make money online strategy that you can’t miss.

If you aren’t producing and distributing any article yet, what are you waiting for? Articles meet a number of important business objectives, and they do it for free. It’s targeted, fast traffic and it’s free.

The concept of using articles is similar to that of creating a free product.

The main difference is that you’re not giving away a pre-built product. Rather, you’re creating a free information source through an article on a particular subject that should directly relate to the content found within your site.

The beauty part of using articles is that you can generate and submit as many of them as you can to as many different article directories as you can find that offer free submission.

A well-written article earns you major credibility points.

It enhances your expertise in the eyes of potential customers. Articles give you a chance to shine and really show off the fact that you know your stuff.

Articles are also super traffic building tools. Each article that you write and distribute, while granting others the right to re-print it, has a viral effect on your traffic. Your reach is expanded into corners of the web you may never have discovered on your own.

Articles have a cumulative effect on your link popularity, and on the number of keywords that pull up your site in the search engine listings.

If you can’t write a complete sentence to save your life, or if you’re simply too busy to write, don’t worry. You can hire a ghostwriter to produce your content on the cheap. There are plenty of hungry freelancers to be found at places like Elance (http://www.elance.com ).

When you submit an article to a directory it’s important that it have some specific meaning to the content provided by your own web site. Then you can slip your link into it seamlessly and have a better chance of generating more traffic.

And the more articles you submit to different article directory databases, the more chances you have of getting higher rates of traffic into your web site.

One last thing to really be sure your articles get placed inside the directories you submit them to is to write up your own original articles. Not only that, you could also post them directly onto your web site, and offer your site visitors the opportunity to reprint them for free on their own web sites.

Don’t forget to include a link back to your own site inside the “Resource Box” that is placed directly at the end of the article which I’ll be explaining to you in just a few moments.

You can also include a link from your name in the “written by: Your Name” area that goes right to your web site too. Don’t be afraid to use all the available advertising space you can from within your articles. The more you use, the better chance you have of getting that traffic to your web site.

One crucial element:

There is one thing you must include with every article you release, and that is: a byline.

Go take a quick peek at any of the articles at ezinearticles.com and you’ll see each author’s byline at the bottom of the page.

You’ll sometimes hear people refer to the byline as a “resource box”. They’re both the same thing, but I think the phrase “resource box” describes the content with more accuracy.

Your resource box contains a very brief summary of your business history and areas of expertise, along with related resources like a link to your site or your autoresponder address.

This resource box is your ace card. You grant other web publishers the right to reprint and distribute your article at will on the condition that your resource box remains intact and unchanged.

So, your link travels with your article everywhere it goes. Here is a quick example of a good resource box:

About The Author (Resource Box)

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John Doe is an accomplished publisher of original recipes for easy dinner ideas. He has been successfully tempting the palates of many discriminant tastes for more than 10 years. John has a delectable site set up where you can find more of his delicious recipes at http://www.johndoesrecieps.com . You can contact John directly if you have been searching in vain for just the perfect recipe at: johndoe@johndoesrecipes.com

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Remember, the above is just an example. You should write your “Resource Box” up as if you were writing it about someone else and not yourself. As in the third person perspective.

One last thing to really be sure your articles get placed inside the directories you submit them to is to write up your own original articles.

The only limitation to using articles as promotional tools is how many topics you can dream up. If you’re profilic, you can write an article to suit most every need – be it preselling your product, building your credibility, or even promoting an affiliate product.

One of the easiest and most effective ways to market your articles is by using the services of article submission sites like http://www.submityourarticles.com  and http://www.ArticleMarketer.com .

These submit your articles for you to thousands of article directories and sites so you can free up your time to concentrate on your business.

Important Link:
http://www.elance.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.isnare.com
http://www.amazines.com
http://approvedarticles.com

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