Promoting & Advertising Your Business on eBay

Posted by Ally Chan on December 31, 2008

eBay.com is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide.

Beside buy and sell goods and services at eBay.com, you can eBay as a channel to promote and advertise your business on eBay.

First Ebay auctions can be used as a test-bed for a new product prior to official launch.

You put your product up for auction and open bidding to start out. The idea is to sell x number of copies until you determine the highest average price that customers are willing to give you for the product.

This isn’t necessarily your final price. It’s the starting price you’ll use on your site’s sales page as a control for split testing.

So you get some important data, but you also get something else: exposure.

Although you’ll pay a small fee to Ebay and Paypal when someone purchases your product, your listing may receive many more hits than you actually paid for if you compared the cost of the auction listing to the cost of getting the same number of clicks via a PPC campaign.

Another promotional tool within Ebay resides on your About me page.

While Ebay forbids linking out to other sites in your auctions, you can link to several outside URLs of your choice in your profile. Thankfully, Ebay does allow you to link to your About me page within your auction.

Even though your link is an extra hop away here, you can still lead your visitors straight to it.

Third, you can use Ebay for list building.

You’ll have your customer’s email address automatically when he pays you. So send him a follow up email or create a custom winning bidder receipt that pitches your newsletter. Or you can even put up products that are pure lead generators for auction at a low price. Make sure you put up a link to your lead capture page in the About me section as well.

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