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Friday, March 12, 2010

5 Easy Steps to your SEO Project.

Posted by Ally Chan on October 17, 2009

Step 1: Generate your Keyword

  • Max. 13 words
  • These are what you want your targeted audience type in search engine.
  • Let’s think in the other way round, what you will type in the search engine bar if you want to look for similar product like what you are going to promote.
  • Now, list down your 13 keywords start from the most important keyword that targeted on your site.
  • With your 13 keywords, now put it in the Meta Tag as shown below.

<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>

p/s: more on Meta Tag, please refer this post: How to make use of Meta Tag effectively in Today’s SEO?

Step 2: Write Your Page Description

  • 35 words / max 255 characters.
  • Description is what is all about your website. You going to write a short and important description for you website by using your targeted keywords listed in step 1.
  • Write your description with important keyword.
  • REMEMBER. The first 60 characters are VISIBLE on Google. So, make sure you slot in your important keywords n the first 60 characters.
  • Put your description in Meta Tag.

<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>


Step 3: Produce your Keyword-Rich Content

  • Keep in mind, not that the more is the best.
  • The best primary keyword density is not 3% > 5%.
  • Meaning that out of 100 words in count, then it should have around 3-5 keywords within the content.
  • Try to maintain 5% density for your primary keywords.

Step 4: Design your Page Layout

  • Your pages must be easy access by your visitor and search engine.
  • Arrange your text, images, and multimedia files in a the way which the important messages are easy to SEE by the search engine and your site visitor .
  • Sometime a picture does speak a thousand words for you, but too many pictures may lower down the loading time.
  • Video introduction is one of the powerful in today’s IM.

Step 5: Develop your Links

  • You got to develop 2 types of links for your website.
    • ONE Way link
    • TWO ways link

(if you don’t know what are these, please refer to this post: Link Exchange – The Theory )

  • One way links got higher mark in search engine compare to two ways links.
  • Linking from higher PR page (PR3 and above) will increase you page value in the major search engine.
  • Develop your One Way Links: I would suggest you to get a Link Submission service provider to submit build your one way link. They are normally charging for USD0.14 to USD0.20/link. The most important is this save a lot of your time. (try SubmitEgde or Directory Maximizer )
  • Develop your Two Ways Links:
    • Search for blog / website which are similar industry with yours.
    • Create their link in your Partner Page or your Blogroll.
    • Drop the webmaster a simple email for link exchange invitation and tell the webmaster that you had already added their link in your site. Normally this will get higher percentage of return.

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allychan


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