>> Submit your website to Web Directories. This is the chance you can create a one way link to your site.

2.) Social Bookmarking

>> Bookmark your site in social network site & social bookmarking site. This is to create a one way link to your site and to build your site popularity.

3.) Search Engine Submission & Listing

>> Search Engine is where we all search for information & website. Submit your site to the major search engine and get yourself listed in the major search engine like Yahoo, Google, MSN, Altavista etc.

>> related blog post:  http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/

4.) DMOZ Submission & Listing

>> This is the most important open directory in the Internet. Major search engine like Google is referring to their data too.  It’s not guarantee that your website will list on DMOZ after submission. So, I will suggest you outsource this job to the SEO service provider, they know better which category to submit and the chances is always higher.

5.) Article Submission

>> As I can say this is the most powerful strategy that will bring your website the real & targeted traffic.

>> Read this post for more on Article Marketing : http://www.allychan.com/2008/11/winning-in-article-marketing/

6.) Blog Review

>> Get bloggers to blog about your site or your business.

>>You can get professional bloggers to blog for you here:  http://www.payperpost.com/

7.) Create Squidoo Lens

>> Squidoo recently had became one of the important traffic gateway in the Internet.

>> Try it out here:  http://www.squidoo.com/

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• Max. 13 words
• These are what you want your targeted audience type in search engine.
• Let’s think in the other way round, what you will type in the search engine bar if you want to look for similar product like what you are going to promote.
• Now, list down your 13 keywords start from the most important keyword that targeted on your site.
• With your 13 keywords, now put it in the Meta Tag as shown below.

<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>

p/s: more on Meta Tag, please refer this post: How to make use of Meta Tag effectively in Today’s SEO?

Step 2: Write Your Page Description

• 35 words / max 255 characters.
• Description is what is all about your website. You going to write a short and important description for you website by using your targeted keywords listed in step 1.
• Write your description with important keyword.
• REMEMBER. The first 60 characters are VISIBLE on Google. So, make sure you slot in your important keywords n the first 60 characters.
• Put your description in Meta Tag.

<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>

Step 3: Produce your Keyword-Rich Content

• Keep in mind, not that the more is the best.
• The best primary keyword density is not 3% > 5%.
• Meaning that out of 100 words in count, then it should have around 3-5 keywords within the content.
• Try to maintain 5% density for your primary keywords.

Step 4: Design your Page Layout

• Your pages must be easy access by your visitor and search engine.
• Arrange your text, images, and multimedia files in a the way which the important messages are easy to SEE by the search engine and your site visitor .
• Sometime a picture does speak a thousand words for you, but too many pictures may lower down the loading time.
• Video introduction is one of the powerful in today’s IM.

Step 5: Develop your Links

• You got to develop 2 types of links for your website.
  • ONE Way link
  • TWO ways link

(if you don’t know what are these, please refer to this post: Link Exchange – The Theory )

• One way links got higher mark in search engine compare to two ways links.
• Linking from higher PR page (PR3 and above) will increase you page value in the major search engine.
• Develop your One Way Links: I would suggest you to get a Link Submission service provider to submit build your one way link. They are normally charging for USD0.14 to USD0.20/link. The most important is this save a lot of your time. (try SubmitEgde or Directory Maximizer )

• Develop your Two Ways Links:
  • Search for blog / website which are similar industry with yours.
  • Create their link in your Partner Page or your Blogroll.
  • Drop the webmaster a simple email for link exchange invitation and tell the webmaster that you had already added their link in your site. Normally this will get higher percentage of return.

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This is the theory of LINK EXCHANGE, it may be BORING TO READ, but it’s GOOD TO UNDERSTAND! and sorry, in order to make you have a clear picture of link exchange, this post has to be a bit long!

Let’s start here…

You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here.

A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you’re striving to preserve. There’s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.

A “real” traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.

The wonderful, crazy place we call “The Internet” really was built on the power of the link.

When you think about it, almost everything we strive for as online business owners hinges on the link. We want our link to appear in the top results of the search engines, in the prime spot on sponsored listings and in that huge newsletter. Our link is the ‘funnel’ that sends visitors to our site. No link, no click. No click, no visitor.

Web masters have always exchanged links with one another. In the days before search engines, this was done as a matter of course; and, most web masters would simply link to sites they found relevant and interesting without asking permission first.

Just posting up a bunch of links found at random on your web site providing more information about the subject matter discussed on your site isn’t really doing anything that beneficial for you in retrospect.

It is, however, for those site owners who’s links you’re putting on your site though. This is why asking them to post up your link in return for you doing so from your site is a better course of action to generate more targeted traffic to your own site.

That’s why today, business-minded website owners focus on two kinds of link exchanges:  reciprocal links and one-way links.

Reciprocal links = two websites link to one another

One-way links = one website links to another

Reciprocal linking became popular in the past few years due to its influence on Google’s “Page Rank” algorithm, which calculates the popularity of a site based on how many other sites link to it. The quality of these links has an impact on overall Google ranking.

In 2005, however, marketers are starting to move away from reciprocal linking (much of it’s original power has waned), and towards one-way links.

There’s a catch, though. It’s not like the old days when you linked to another site from you own. The focus now is on getting one-way links from other sites to your web site. In other words, getting the benefit of a link without returning the favor.

Again, a lot of this is about Google. Each time someone discovers a new loophole or method to higher rankings, everyone rushes to implement it, and they often do so incorrectly at that. Eventually, the combined effect of all these sites trying to skew the results..well, skews the results. Google closes the loophole and it’s back to square one.

This is what happened with reciprocal linking. Now, this does not mean that reciprocal links have no value. You want reciprocal links. They add to the mix. However, they simply aren’t as powerful as they once were.

As of 2005, one-way links now weight more heavily in calculating site popularity. The best advice I can give you is to implement a strategic mix of both types of links. Also, keep in mind that links are not the main variable influencing your search engine ranking.

The real traffic power behind links come from increased visibility across multiple traffic sources. If you can get a link to your web site from a site with more traffic than yours, then traffic to your site will go up accordingly. Best of all, that traffic is free.

The first step in participating in either type of link exchange is to do a basic search for web sites that would be complimentary to your own through any search engine you like.

Then, from those results, choose the closest matches to your own site content, find the site owner’s contact email address, and simply contact them about doing a link exchange with you. You’ll post their link if they will post yours. Feel free to use the email templates inside the Joint Venture section for this.

To build as much traffic to your site as possible, find as many relevant quality sites as you can and ask them to exchange link-for-link with you as described above as the “reciprocal” link. And, if you don’t get an answer from some of them, that’s all right. At least you made an attempt.

You took positive action to get the results you desired.

Related URL(s):

http://www.seochat.com/seo-tools/link-popularity

http://www.power-linking-profits.com

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The meta tags are placed between the of your page’s HTML code. It usually look like this :

<HEAD>
<TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE>
<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>
<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>
</HEAD>

In today’s SEO, your meta tag have no more effect in your Search Engine ranking. This is the fact that you must accept. Due to the abuse of keyword meta tag, many search engines are actually ignore them in their ranking algorithms.

Let’s see how powerful is the Meta tag in past……

Meta tags are actually the hidden content in a webpage. You can’t see the meta tags in your browser, however you still can view it in your source code.

Long long time ago, Search Engine actually use the meta tag to indexing a page. By including the main keywords in the keyword meta tag, the webmaster actually build an easy way for the searcher to find relevant pages in the search engine. But when it’s so convenient for webmaster to index their page in the search engines, some of the webmasters start to abuse it.

For example, in few years back ‘Britney Spears’ is one of the top search words in majority search engines. Some webmaster included ‘Britney Spears’ in their keyword meta tag, when user search for ‘Britney Spears’ their page will be indexed by the search engine. Sound good right? Generating a lot of traffics to your site. But it’s unfair for the searchers, because this is not what they want and it’s wasting band width. The innovation of search engines had improved the search quality. Meta tag had NO TOTAL EFFECT on search engine’s ranking. However, meta tag still play some role in effecting the page ranking.

How to make use of meta tag effectively in today’s SEO.

Step 1 : List your keywords

• List down the relevant keywords for your page.
• Maximum of 13 words.
• Do not repeat the same keyword with the same spelling more than 3 times.
• The place your keywords in your Keyword Meta tag.
• The search engines don’t mind about comma.
• Keywords Meta tag without comma opens up for the search engine for new keywords combination. For example: “make money online tips” will come out with a new keywords of “make money” , “money online”, “online tips”.
• If you choose to separate it with comma, make sure there is no space within 2 keywords. For example : make money online,internet marketing,search engine optimization,traffic strategy,per per click

<META NAME=”KEYWORDS” CONTENT=”your keywords go here, can separate by comma, but not a space“>

Sample 1: with comma

<META NAME=”KEYWORDS” CONTENT=” make money online,internet marketing tips,search engine optimization,traffic strategy,per per click“>

Sample 2: without comma

<META NAME=”KEYWORDS” CONTENT=” make money online internet marketing tips search engine optimization traffic strategy per per click“>

Step 2 : Write a good description

• Write a good description with your keywords.
• Maximum35 words or 255 characters.

Example:
Keywords: make money online internet marketing tips search engine optimization traffic strategy per per click

Description:
Explore make money online secret and discover more tips in Internet Marketing, Search Engine Optimization strategy and web traffic. See how I use pay per click technique to pull huge traffic to my site.
(words count: 34 words ; characters count–with space: 202 )

• Place your description in your Description Meta tag.

Sample:

<META NAME=”DESCRIPTION” CONTENT=” Explore make money online secret and discover more tips in Internet Marketing, Search Engine Optimization strategy and web traffic. See how I use pay per click technique to pull huge traffic to my site. “>

Step 3: Write your “Keyword-Rich content”

• Write a “Keyword-Rich content” for your site.
• Make sure your keywords are visible for both users and search engines. Bold and underline it if necessary.

Tips : Don’t need to spend much time in your keywords listing, but spend more in composing your description and title.

With the 3 simple steps above, you can easily create a good and content relevant meta tag. This will help in improving your page ranking in the all major search engines.

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To your success,