Good extension – If a person is surfing around looking for a site, and they know its name, most people will try .com. So, for the web site owner who wants their site to be found, the rule is: if at all possible, get a .com name.

Short – Less than 7 characters, ideally. A simple name will roll off the tongue more easily in conversation, look more professional, and have less chance of being mis-typed.

Easy to spell – Make sure it passes the phone test: if you were to say the domain name of your website to a friend over the phone, would your friend be able to spell it correctly the first time without your having to spell it for them? If not, you’ve failed the phone test and should likely try a different domain name. Also, be careful about double letters. Take CyberRadio, for example. Their domain uses a double R, as you might expect, but there is an uncertainty there. The two R’s together look a bit strange if written without capitalization, and a good name will not force the user to assume anything about the name. If you must have a double letter, the best solution is to buy both versions of the domain. Avoid using dashes in your domain name.

Descriptive – A good site or business name will describe exactly what the site is about. In most cases it’s important for a person to be able to get some sort of sense what the website is about just by reading the domain name. Of course that logic doesn’t work for sites like ebay, amazon, ivillage, etc, but then again you likely don’t have a multi-million dollar budget to help you brand your name and teach people what it means.

Keywords– Include descriptive keywords that describe your business, product or mission in your domain name. This will play a very small part, in some cases, in increasing your search engine ranking for search phrases that include the keywords used in your domain name.

(Source from http://www.stir.ca/)

>> Submit your website to Web Directories. This is the chance you can create a one way link to your site.

2.) Social Bookmarking

>> Bookmark your site in social network site & social bookmarking site. This is to create a one way link to your site and to build your site popularity.

3.) Search Engine Submission & Listing

>> Search Engine is where we all search for information & website. Submit your site to the major search engine and get yourself listed in the major search engine like Yahoo, Google, MSN, Altavista etc.

>> related blog post:  http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/

4.) DMOZ Submission & Listing

>> This is the most important open directory in the Internet. Major search engine like Google is referring to their data too.  It’s not guarantee that your website will list on DMOZ after submission. So, I will suggest you outsource this job to the SEO service provider, they know better which category to submit and the chances is always higher.

5.) Article Submission

>> As I can say this is the most powerful strategy that will bring your website the real & targeted traffic.

>> Read this post for more on Article Marketing : http://www.allychan.com/2008/11/winning-in-article-marketing/

6.) Blog Review

>> Get bloggers to blog about your site or your business.

>>You can get professional bloggers to blog for you here:  http://www.payperpost.com/

7.) Create Squidoo Lens

>> Squidoo recently had became one of the important traffic gateway in the Internet.

>> Try it out here:  http://www.squidoo.com/

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Please be aware of the spam comment that post on your comment column. recently, I did received a lot of spam comments which promoting adult site and selling drug like vigra, dietpill etc.

For avoid these appear in your post, be advise to filter the comments before it show in your post. Make you had chosen the option of ” An administrator must always approve the comment “. So that, it keep your blog clean and always in good image.

By Ally Chan

• Max. 13 words
• These are what you want your targeted audience type in search engine.
• Let’s think in the other way round, what you will type in the search engine bar if you want to look for similar product like what you are going to promote.
• Now, list down your 13 keywords start from the most important keyword that targeted on your site.
• With your 13 keywords, now put it in the Meta Tag as shown below.

<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>

p/s: more on Meta Tag, please refer this post: How to make use of Meta Tag effectively in Today’s SEO?

Step 2: Write Your Page Description

• 35 words / max 255 characters.
• Description is what is all about your website. You going to write a short and important description for you website by using your targeted keywords listed in step 1.
• Write your description with important keyword.
• REMEMBER. The first 60 characters are VISIBLE on Google. So, make sure you slot in your important keywords n the first 60 characters.
• Put your description in Meta Tag.

<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>

Step 3: Produce your Keyword-Rich Content

• Keep in mind, not that the more is the best.
• The best primary keyword density is not 3% > 5%.
• Meaning that out of 100 words in count, then it should have around 3-5 keywords within the content.
• Try to maintain 5% density for your primary keywords.

Step 4: Design your Page Layout

• Your pages must be easy access by your visitor and search engine.
• Arrange your text, images, and multimedia files in a the way which the important messages are easy to SEE by the search engine and your site visitor .
• Sometime a picture does speak a thousand words for you, but too many pictures may lower down the loading time.
• Video introduction is one of the powerful in today’s IM.

Step 5: Develop your Links

• You got to develop 2 types of links for your website.
  • ONE Way link
  • TWO ways link

(if you don’t know what are these, please refer to this post: Link Exchange – The Theory )

• One way links got higher mark in search engine compare to two ways links.
• Linking from higher PR page (PR3 and above) will increase you page value in the major search engine.
• Develop your One Way Links: I would suggest you to get a Link Submission service provider to submit build your one way link. They are normally charging for USD0.14 to USD0.20/link. The most important is this save a lot of your time. (try SubmitEgde or Directory Maximizer )

• Develop your Two Ways Links:
  • Search for blog / website which are similar industry with yours.
  • Create their link in your Partner Page or your Blogroll.
  • Drop the webmaster a simple email for link exchange invitation and tell the webmaster that you had already added their link in your site. Normally this will get higher percentage of return.

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This is the theory of LINK EXCHANGE, it may be BORING TO READ, but it’s GOOD TO UNDERSTAND! and sorry, in order to make you have a clear picture of link exchange, this post has to be a bit long!

Let’s start here…

You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here.

A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you’re striving to preserve. There’s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.

A “real” traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.

The wonderful, crazy place we call “The Internet” really was built on the power of the link.

When you think about it, almost everything we strive for as online business owners hinges on the link. We want our link to appear in the top results of the search engines, in the prime spot on sponsored listings and in that huge newsletter. Our link is the ‘funnel’ that sends visitors to our site. No link, no click. No click, no visitor.

Web masters have always exchanged links with one another. In the days before search engines, this was done as a matter of course; and, most web masters would simply link to sites they found relevant and interesting without asking permission first.

Just posting up a bunch of links found at random on your web site providing more information about the subject matter discussed on your site isn’t really doing anything that beneficial for you in retrospect.

It is, however, for those site owners who’s links you’re putting on your site though. This is why asking them to post up your link in return for you doing so from your site is a better course of action to generate more targeted traffic to your own site.

That’s why today, business-minded website owners focus on two kinds of link exchanges:  reciprocal links and one-way links.

Reciprocal links = two websites link to one another

One-way links = one website links to another

Reciprocal linking became popular in the past few years due to its influence on Google’s “Page Rank” algorithm, which calculates the popularity of a site based on how many other sites link to it. The quality of these links has an impact on overall Google ranking.

In 2005, however, marketers are starting to move away from reciprocal linking (much of it’s original power has waned), and towards one-way links.

There’s a catch, though. It’s not like the old days when you linked to another site from you own. The focus now is on getting one-way links from other sites to your web site. In other words, getting the benefit of a link without returning the favor.

Again, a lot of this is about Google. Each time someone discovers a new loophole or method to higher rankings, everyone rushes to implement it, and they often do so incorrectly at that. Eventually, the combined effect of all these sites trying to skew the results..well, skews the results. Google closes the loophole and it’s back to square one.

This is what happened with reciprocal linking. Now, this does not mean that reciprocal links have no value. You want reciprocal links. They add to the mix. However, they simply aren’t as powerful as they once were.

As of 2005, one-way links now weight more heavily in calculating site popularity. The best advice I can give you is to implement a strategic mix of both types of links. Also, keep in mind that links are not the main variable influencing your search engine ranking.

The real traffic power behind links come from increased visibility across multiple traffic sources. If you can get a link to your web site from a site with more traffic than yours, then traffic to your site will go up accordingly. Best of all, that traffic is free.

The first step in participating in either type of link exchange is to do a basic search for web sites that would be complimentary to your own through any search engine you like.

Then, from those results, choose the closest matches to your own site content, find the site owner’s contact email address, and simply contact them about doing a link exchange with you. You’ll post their link if they will post yours. Feel free to use the email templates inside the Joint Venture section for this.

To build as much traffic to your site as possible, find as many relevant quality sites as you can and ask them to exchange link-for-link with you as described above as the “reciprocal” link. And, if you don’t get an answer from some of them, that’s all right. At least you made an attempt.

You took positive action to get the results you desired.

Related URL(s):

http://www.seochat.com/seo-tools/link-popularity

http://www.power-linking-profits.com

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I am offering the 3 Ad Space on the blog.

• Ad Size : 125 x 125 images size
• Ad file : png, jpg or gif
• Ad price : $3.99/ad/month
•  No adult site.
•  No affiliate product site.
•  No gambling site.

If you are interested to place you ad in my blog, kindly email me at allychan.com@gmail / admin@allychan.com

To Your Success,

I received feedbacks from my friends saying that this blog is too “informative” (means too long to read) and they don’t like it. What they want is something simple & easy to understand information & tips on Internet Marketing. This feedback keeps running in my mind and I was thinking …… “why should I spend my time to write a long content where it doesn’t need the objective?”

After gathering feedbacks & suggestions from some friends and IM expert, I decided to focus the direction of this blog in the area of “simple & easy internet marketing tips” and I named it as “Internet Marketing Dummies”.

Welcome again to www.AllyChan.com – The Blog for “Internet Marketing Dummies”

In the upcoming post, you will found more and more simple & easy Internet Marketing tips for your business online. I will try my best to structure it in a very simple ways so that anyone can easily adopt the skill and implement it immediately in their business online.

Thanks again for your support!

To Your Success,

Click Here for your Free Traffic!

Before you really step into the world of Affiliate Marketing, understand the language use in Affiliate Marketing the first step in your affiliate business learning curve.

Here we go……

AFFILIATE : Someone who earns a commission for sending clicks, leads, or sales to a merchant.

AFFILIATE AGREEMENT : A contractual document, usually executed electronically, between an affiliate and a merchant. Includes terms and conditions of the relationship. Legally binding.

AFFILIATE LINK : Code that sends your customer to a merchant’s sales page. The code can either be an HTML link or be part of a graphic (such as a banner). The code identifies you as the affiliate who should be credited for the click or the sale.

AFFILIATE PROGRAM : A business model that pays a commission to someone who sends leads, clicks, or sales to a merchants via a link (text or graphic) on a web site.

AFFILIATE PROGRAM DIRECTORY : A web site that describes and sorts various affiliate programs.

AFFILIATE PROGRAM (OR SOLUTION) PROVIDER : Third party firm that that provides software, database support, affiliate ID and link-tracking, and payment services for affiliate programs.

ASSOCIATE : Another word for Affiliate.

ASSOCIATE PROGRAM : See Affiliate Program.

AUTO- RESPONDER : Software that will automatically send email messages on a pre-set schedule. Subscribers can send the auto-responder an email, or submit their mailing information via a web form.

BANNER AD : A graphical ad, similar to a billboard, displayed on web pages.

BROWSER : Software that allows the user to surf web sites while connected to the Internet. The most popular browsers today are Microsoft Internet Explorer, Opera, Mozilla, and Netscape.

CHARGE BACK : A product return that results in loss of affiliate commission.

CLICK- THROUGH : Another term for a click on your affiliate link.

CLICK- THROUGH RATE OR CLICK- THROUGH RATIO (CTR) : The number of actual clicks that you receive when you display an affiliate ad or link. Usually described in terms  of a percentage.

CO-BRANDING : Permission to place your logo, company name, and other distinctive brand features on a product or site.

COMMISSION : Income you are paid for making affiliate sales.

COOKIES : Code written to your prospect’s computer after clicking on an affiliate link. Cookies are a way of identifying which affiliate should be paid a commission.

CONTEXTUAL LINK : An affiliate link that looks more like content than an advertisement. Contextual links are usually part of an article or other informative web copy.

CONTEXTUAL MERCHANDISING : Matching relevant products to your content.

CONVERSION RATE : Percentage of clicks that results in sales or leads.

CPC (COST PER CLICK) : Cost of each click on a PPC (Pay Per Click) advertising link.

CPM (COST PER THOUSAND) : The amount you pay for one thousand banner ad impressions on someone else’s site.

EMAIL SIGNATURE : A brief message that closes every email sent by an individual. Your email signature file can contain affiliate links, relevant site links, free offers, and advertising messages. See also Signature File.

EZINE : An electronic magazine or newsletter, usually delivered via email.

FAQ (FREQUENTLY ASKED QUESTIONS) :  A web page that answers the most common questions about your products.

HTML CODE: HyperText Markup Language . HTML is a set of codes that tells your browser to display web pages. When you sign up for an affiliate program, your merchant or affiliate program provider will send you HTML code to use for your links.

IMPRESSION : An instance of your advertising link being displayed in a browser.

LIFETIME COMMISSION : Affiliate programs that write long-term cookies (two years or more), or that use their own internal customer data tracking, to guarantee that affiliates will earn repeat commissions. In general, with a lifetime commission program, your affiliate ID will be permanently “attached” to your customers, so you will make commissions on all your customers’ future purchases.

LIFETIME VALUE OF A CUSTOMER : Projected dollar amount of sales that your customer is expected to spend with you.

MICRO -SITE : A 1-3 page web site devoted exclusively to selling a product, soliciting subscribers, or otherwise getting a prospect to take immediate action. (See also Mini-Site.)

MINI-SITE : A web site with a tightly focused topic and highly specialized information. Mini-sites began as single sales pages, but today these types of sites are called micro -sites (see above). Currently, the optimal mini- site contains at least 10 pages of targeted content – product reviews, specs, FAQs, recommendations, etc. – as well as sales pages. Many “mini-sites” are actually quite large – some contain hundreds of pages of content.

PARTNER PROGRAM : See Affiliate Program.

PAY -PER- SALE : Most common affiliate program, where you receive a commission for each sale of a product or service via your affiliate link.

PAY -PER- LEAD : A program in which an affiliate is paid a commission for each “qualified” lead generated through your affiliate link. Merchants often have very specific criteria for what constitutes a “qualified” lead. In general, the prospect must take some sort of action while at the merchant’s site, such as filling out an application, subscribing to an ezine or offer list, entering a sweepstakes, requesting a free sample, or downloading software or PDFs.

PAY -PER- CLICK : A program in which an affiliate is paid for each click to a merchant’s web site. Pay- per- click returns are very low, usually less than $.50 per click and sometimes as low as $.01 per click. Best  for webmasters with extremely high traffic sites.

QUALIFIED LEAD : See Pay-Per-Lead.

REFERRAL LINK : See Affiliate Link.

REFERRAL PROGRAM : See Affiliate Program.

RESELLER PROGRAM : Sometimes used as a synonym for an Affiliate Program. However, a true Re seller Program is usually structured as a B to B (business-to-business) wholesaler relationship. Many merchants require Resellers to apply to their program, and require a transparent contractual business relationship. Resellers then purchase product at greatly reduced prices, but often also have to provide product support.

RESIDUAL INCOME : A program that pays commissions on recurring payments. These are usually memberships, subscriptions, or monthly fees for services such as web hosting.

REVENUE SHARING PROGRAM : See Affiliate Program.

ROI (Return On Investment): A method for measuring actual profit from a given sales campaign.

SIG FILE : See Signature File.

SIGNATURE FILE :  Similar to an Email Signature, this usually refers to a brief message that follows your signature in a forum posting. See also Email Signature.

SPAM : Unsolicited commercial email, junk email, or junk forum postings. Today, the term is also loosely (and erroneously) applied to ANY UNWANTED email received from any source. Any email  you send to a purchased bulk email list (”Mail to 1 Million People For Only $199″) is bound to be spam.

SUB-AFFILIATE : Affiliates you have referred to a Two- Tier Affiliate Program. (See also Two- Tier.)

SUPER AFFILIATES : A term originally coined to describe the top 1% earning affiliates.  Today it loosely refers to anyone who makes a good living from affiliate programs.

TRACKING : Recording information about sales, leads, clicks, or other actions taken by a visitor on a web page. Usually done with cookies, unique links, or unique URLs.

TEXT LINK : A link that displayed as text only, without an image overlying it (such as a banner).

TWO -TIER : Affiliate payment model in which you can refer other affiliates and receive a small additional commission on their sales. You are the first tier, your sub-affiliates are the second tier. Two-tier affiliate marketing is sometimes compared to MLM (Multi- Level Marketing). But two-tier affiliate programs avoidthe complicated matrix payment systems of MLMs, as well as some of the shadieraspects of “pyramid” marketing.

VIRAL MARKETING : Advertising that spreads on its own (like a virus). Viral marketing is accomplished by offering free products with a high perceived value. These are usually delivered digitally, with permission to copy and share the product with anyone.

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A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.

………………………………………………………………………………………………………….

Joint ventures are agreements. The term sounds fancy, but that’s really all it’s about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that’s a joint venture.

The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.

JVs typically don’t require a lot of up front investment of hard cash. That’s the beauty of the method. If you’re stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.

This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.

Let’s say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.

Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month’s building a list.

The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren’t limited to endorsement based JV’s, though. Anything of value can be exchanged in a joint venture.

Here’s a quick list to get you thinking about creative JV scenarios and how they can benefit your business:

• partner up to reach new markets
• partner up to crush your competition
• gain new leads and subscribers
• sell off excess inventory
• test out new ideas and special offers
• reduce overhead expenses
• start a new business with little up front investment
• outsource your work or find a partner who can “fill in the gaps” in your areas of weakness (e.g., copywriting, site design)
• Improve your offers (more products, more bonuses via your jv partner)
• JV partners can be counted as ’super-affilates’ and resellers
• create long-term relationships (business relationships, or ‘network’, are one of the major keys to truly profiting online)

Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.

In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, be prepared for rejection. But don’t take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It’s nothing personal against you.

Here are a couple of sample email “templates” you can use when requesting a joint venture:

Dear [First Name],

I have a wonderful proposition that I believe you would be very interested in. I am in the process of promoting [Your Site] and would like very much if you would consider joining me in a lucrative partnership that will earn us both steady stream of web site traffic. [Your Site] is experiencing a high rate of incoming traffic at the moment and I am certain yours is as well. If we pool our sites together through some type of reciprocal link this would successfully funnel my site traffic to yours and vice-versa.

I have a plan that we could each write up a special article pertaining to the resources available from our sites respectively by endorsing one another’s web sites including a link for our current site visitors to use. If you are interested, shoot me an e-mail and I will send you a copy of my personal endorsement I plan to post prominently on my web site so you can examine the quality of the content for yourself and send any revisions you would like to see implemented.

I look forward to hearing back from you at your earliest convenience. Please do take a moment to review [Your Site] to familiarize yourself with the excellent content I offer there.

To Our Mutual Success,

[Your Name]
[Your Email]
[Your Site URL]

I just stumbled across your web site [Site URL]. I just had to write you to let you know how much I enjoyed it! It is full of fantastic content and I have certainly bookmarked it. I run a web site, [Your Site URL], that provides very similar content. I believe my site would compliment yours very nicely and would like to suggest that we partner up to increase our traffic rate to generate more profits.

All that would be required on your part would be to list a link back to my web site and recommend it to your visitors. I in turn would do the same for your site from my own. I believe that by combining out sites in this fashion would mutually benefit the both of us.

If you would like to participate in this with me, please do send me an email as soon as you get the chance. I am very excited about the possibilities this joint venture could produce for the both of us!
Sincerely,
[Your Name]
[Your Email]
[Your Site URL]

Now before you start sending off emails to ezine owners, it’s a really good idea to be a subscriber first. This way, they’ll know that you are an active subscriber to their mailing list.
Also, be sure that the ezine discusses a topic that relates to what you have on your web site.

It wouldn’t make too much sense to send a request to someone that has an ezine about pet care when your site is dealing with health products. Unless of course your health products are for pets. Then you’ve got a good combination. It could mean the difference between having your proposal accepted or rejected.

Here are a couple more sample email templates to use when requesting a solo ad swap:

Dear [Ezine Owner],

I just wanted to send you a quick note to let you know that I really enjoyed your last email. It was very informative and covered a topic that I am extremely interested in learning more about since I also run my own ezine that discusses this very thing! Thank goodness you decided to write about it! I cannot tell you how much it has helped me gain a clearer understanding of [Topic].

In fact, it inspired me so much that I have a proposal for you. I would be willing to swap solo ads with you inside my [Your Ezine Name] that currently has [Number Of Subscribers] subscribers. I believe that a joint venture such as this would be of great benefit to us both.

Please take a few moments to consider my free offer. I hope to hear back from you very soon!

Your Loyal Subscriber,

[Your Name]
[Your Email]
[Your URL]

Hi. My name is [Your Name] and I have been a loyal subscriber of yours since [Date]. I wanted to send you this email to let you know how much I respect your writings and learn so much from the outstanding information you send out each [Time Frame].

I too run an ezine that covers some of the same subjects as yours. I would like to propose a mutually beneficial solo ad swap to you. I will happily run any solo ad to my subscriber list of [Number of Subscribers] that you wish to run in exchange for the same within your ezine. I am ready to run the solo ad on any date you would like to, so please do get back with me as soon as you can. This is sure to benefit both of us!

Sincerely,

[Your Name]
[Your Email]

Everyone always wants to hear how great they are. And being nice is certainly the best way to go when sending out proposals to people. Especially those that don’t know you from Adam. And, before you send anything off, be sure you have the correct contact email address for your potential JV partner.

You wouldn’t want to send off your proposal to the wrong person. You’ll also want to be sure you tell them who you are, not just what you’re doing. Including your full name when writing to others for the purpose of joint venture proposals is hugely important.

The best course of action when it comes to participating in a joint venture is not to focus in the beginning on your main goal of getting the free traffic.

That will simply follow. Let me explain. If you were to send out a request to do a free ezine solo ad swap with another ezine owner, you would want to create an add that would get the subscribers of that particular ezine to click on the link leading to your “target” page. Or the page you want them to go to. That’s how you will achieve your target goal of generating the free traffic.

So write up your ad very, very carefully. You want to create as much interest as you can so that people reading it will want to visit your web site.

Related URL(s):

http://www.jvanatomy.com

To Your MMO Success,

You need to be really choosy with classifieds, though. Many of the free sites are junk, and your ad won’t be read.

Instead, I’d recommend placing classifieds in online versions of newsletters/ezines any targeted, content heavy sites that are set up to resemble a magazine. Double check, though, that their classifieds section (if any) appears well-organized and up-to-date.

It’s also better if they charge a fee for placement, as this limits the freebie advertisers from cluttering up the listings.

Remember: any classified you place should a be a “teaser” – in other words, when you write your ad copy, think of it as an extended version of, say, the type of ad you might write for Google Adwords.

You’re not making the pitch here, just compelling people to click on your link.

Visit the links for Web Classification: http://classifieds.yahoo.com | http://www.craigslist.com |http://inventory.overture.com

To your MMO Success,