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		<title>What makes a good domain name?</title>
		<link>http://www.allychan.com/2010/02/what-makes-a-good-domain-name/</link>
		<comments>http://www.allychan.com/2010/02/what-makes-a-good-domain-name/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 17:38:18 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Domain name]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=238</guid>
		<description><![CDATA[
Good extension &#8211; If a person is surfing around looking for a site, and they know its name, most people will try .com. So, for the web site owner who wants their site to be found, the rule is: if at all possible, get a .com name.
Short &#8211; Less than 7 characters, ideally. A simple [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-239 aligncenter" title="domain_name" src="http://www.allychan.com/wp-content/uploads/2010/02/domain_name.jpg" alt="domain_name" width="400" height="300" /></p>
<p><strong>Good extension</strong> &#8211; If a person is surfing around looking for a site, and they know its name, most people will try .com. So, for the web site owner who wants their site to be found, the rule is: if at all possible, get a .com name.</p>
<p><strong>Short</strong> &#8211; Less than 7 characters, ideally. A simple name will roll off the tongue more easily in conversation, look more professional, and have less chance of being mis-typed.<span id="more-238"></span></p>
<p><strong> Easy to spell</strong> &#8211; Make sure it passes the phone test: if you were to say the domain name of your website to a friend over the phone, would your friend be able to spell it correctly the first time without your having to spell it for them? If not, you’ve failed the phone test and should likely try a different domain name. Also, be careful about double letters. Take CyberRadio, for example. Their domain uses a double R, as you might expect, but there is an uncertainty there. The two R’s together look a bit strange if written without capitalization, and a good name will not force the user to assume anything about the name. If you must have a double letter, the best solution is to buy both versions of the domain. Avoid using dashes in your domain name.</p>
<p><strong>Descriptive</strong> &#8211; A good site or business name will describe exactly what the site is about. In most cases it&#8217;s important for a person to be able to get some sort of sense what the website is about just by reading the domain name. Of course that logic doesn’t work for sites like ebay, amazon, ivillage, etc, but then again you likely don’t have a multi-million dollar budget to help you brand your name and teach people what it means.</p>
<p><strong> Keywords</strong>– Include descriptive keywords that describe your business, product or mission in your domain name. This will play a very small part, in some cases, in increasing your search engine ranking for search phrases that include the keywords used in your domain name.</p>
<p>(Source from http://www.stir.ca/)</p>
<p><img class="alignnone size-full wp-image-23" title="allychan" src="http://www.allychan.com/wp-content/uploads/2008/07/allychan.png" alt="allychan" width="170" height="58" /></p>
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		<item>
		<title>7 important SEO Strategy</title>
		<link>http://www.allychan.com/2009/11/7-important-seo-strategy/</link>
		<comments>http://www.allychan.com/2009/11/7-important-seo-strategy/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 08:21:53 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Bookmark]]></category>
		<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[DMOZ]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[squidoo lens]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=229</guid>
		<description><![CDATA[1.) Directory Submission &#38; Listing
  &#62;&#62; Submit your website to Web Directories. This is the chance you can create a one way link to your site.

2.) Social Bookmarking
  &#62;&#62; Bookmark your site in social network site &#38; social bookmarking site. This is to create a one way link to your site and to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong>1.) Directory Submission &amp; Listing</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; Submit your website to Web Directories. This is the chance you can create a one way link to your site.</p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>2.) Social Bookmarking</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; Bookmark your site in social network site &amp; social bookmarking site. This is to create a one way link to your site and to build your site popularity.</p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>3.) Search Engine Submission &amp; Listing</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; Search Engine is where we all search for information &amp; website. Submit your site to the major search engine and get yourself listed in the major search engine like Yahoo, Google, MSN, Altavista etc.</p>
<p style="text-align: left;">&gt;&gt; related blog post:  <a href="http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/">http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/</a><span id="more-229"></span></p>
<p style="text-align: center;"><script type="text/javascript">// <![CDATA[
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</script></p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>4.) DMOZ Submission &amp; Listing</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; This is the most important open directory in the Internet. Major search engine like Google is referring to their data too.  It&#8217;s not guarantee that your website will list on DMOZ after submission. So, I will suggest you outsource this job to the SEO service provider, they know better which category to submit and the chances is always higher.</p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>5.) Article Submission</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; As I can say this is the most powerful strategy that will bring your website the real &amp; targeted traffic.</p>
<p style="text-align: left;">&gt;&gt; Read this post for more on Article Marketing : <a href="http://www.allychan.com/2008/11/winning-in-article-marketing/">http://www.allychan.com/2008/11/winning-in-article-marketing/</a></p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>6.) Blog Review</strong></p>
<p style="text-align: left;"><strong> </strong>&gt;&gt; Get bloggers to blog about your site or your business.</p>
<p style="text-align: left;">&gt;&gt;You can get professional bloggers to blog for you here:  <a href="http://www.payperpost.com/">http://www.payperpost.com/</a></p>
<p style="text-align: left;">
<p style="text-align: left;"><strong>7.) Create Squidoo Lens</strong></p>
<p style="text-align: left;"><strong> </strong><strong> </strong>&gt;&gt; Squidoo recently had became one of the important traffic gateway in the Internet.</p>
<p style="text-align: left;">&gt;&gt; Try it out here:  <a href="http://www.squidoo.com/">http://www.squidoo.com/</a></p>
<p style="text-align: left;">
<p style="text-align: left;">Share with you by,</p>
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		</item>
		<item>
		<title>5 Easy Steps to your SEO Project.</title>
		<link>http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/</link>
		<comments>http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 15:21:43 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[exchange]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[Meta tag]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=202</guid>
		<description><![CDATA[Step 1: Generate your Keyword 

Max.      13 words
These      are what you want your targeted audience type in search engine.
Let&#8217;s      think in the other way round, what you will type in the search engine bar      if [...]]]></description>
			<content:encoded><![CDATA[<p><strong><span style="text-decoration: underline;">Step 1: Generate your Keyword</span></strong><span style="text-decoration: underline;"> </span></p>
<ul>
<li>Max.      13 words</li>
<li>These      are what you want your targeted audience type in search engine.</li>
<li>Let&#8217;s      think in the other way round, what you will type in the search engine bar      if you want to look for similar product like what you are going to      promote.</li>
<li>Now,      list down your 13 keywords start from the most important keyword that      targeted on your site.</li>
<li>With      your 13 keywords, now put it in the Meta Tag as shown below.</li>
</ul>
<p>&lt;META NAME=&#8221;<span style="color: #ff0000;">KEYWORDS</span>&#8221; CONTENT=&#8221;<span style="color: #ff0000;">your keywords,go here,separated by a comma,but not a space</span>&#8220;&gt;</p>
<p>p/s: more on Meta Tag, please refer this post: <a href="http://www.allychan.com/2008/10/how-to-make-use-of-meta-tag-effectively-in-today-seo/">How to make use of Meta Tag effectively in Today&#8217;s SEO?</a><span id="more-202"></span></p>
<p><strong><span style="text-decoration: underline;">Step 2: Write Your Page Description</span></strong></p>
<ul>
<li>35      words / max 255 characters.</li>
<li>Description      is what is all about your website. You going to write a short and      important description for you website by using your targeted keywords      listed in step 1.</li>
<li>Write      your description with important keyword.</li>
<li><strong><span style="color: #ff0000;">REMEMBER</span></strong>.      The first 60 characters are <span style="color: #ff0000;"><strong><em>VISIBLE on Google</em></strong></span>. So, make sure you slot in      your important keywords n the first 60 characters.</li>
<li>Put      your description in Meta Tag.</li>
</ul>
<p>&lt;META NAME=&#8221;<span style="color: #ff0000;">DESCRIPTION</span>&#8221; CONTENT=&#8221;<span style="color: #ff0000;">Your keyword rich marketing sales-pitch meta description goes here</span>&#8220;&gt;</p>
<p align="center"><script type="text/javascript">// <![CDATA[
 google_ad_client = "pub-9939315313492203"; /* 300x250, created 10/17/09 */ google_ad_slot = "6621242075"; google_ad_width = 300; google_ad_height = 250;
// ]]&gt;</script><br />
<script src="http://pagead2.googlesyndication.com/pagead/show_ads.js" type="text/javascript">
</script></p>
<p><strong><span style="text-decoration: underline;">Step 3: Produce your Keyword-Rich Content</span></strong></p>
<ul>
<li>Keep      in mind, not that the more is the best.</li>
<li>The      best primary keyword density is not 3% &gt; 5%.</li>
<li>Meaning      that out of 100 words in count, then it should have around 3-5 keywords      within the content.</li>
<li>Try      to maintain 5% density for your primary keywords.</li>
</ul>
<p><strong><span style="text-decoration: underline;">Step 4: Design your Page Layout</span></strong></p>
<ul>
<li>Your      pages must be easy access by your visitor and search engine.</li>
<li>Arrange      your text, images, and multimedia files in a the way which the important      messages are easy to SEE by the search engine and your site visitor .</li>
<li>Sometime      a picture does speak a thousand words for you, but too many pictures may      lower down the loading time.</li>
<li>Video      introduction is one of the powerful in today&#8217;s IM.</li>
</ul>
<p><strong><span style="text-decoration: underline;">Step 5: Develop your Links</span></strong></p>
<ul>
<li>You      got to develop 2 types of links for your website.
<ul>
<li>ONE       Way link</li>
<li>TWO       ways link</li>
</ul>
</li>
</ul>
<p>(if you don&#8217;t know what are these, please refer to this post: <a href="http://www.allychan.com/2009/10/link-exchange-the-theory/">Link Exchange &#8211; The Theory</a> )</p>
<ul>
<li>One      way links got higher mark in search engine compare to two ways links.</li>
<li>Linking      from higher PR page (PR3 and above) will increase you page value in the      major search engine.</li>
<li><strong><em>Develop your One Way      Links: </em></strong>I would suggest you to get a      Link Submission service provider to submit build your one way link. They      are normally charging for USD0.14 to USD0.20/link. The most important is      this save a lot of your time. (try SubmitEgde or Directory Maximizer )</li>
</ul>
<ul>
<li><strong><em>Develop your Two Ways Links:</em></strong>
<ul>
<li>Search       for blog / website which are similar industry with yours.</li>
<li>Create       their link in your Partner Page or your Blogroll.</li>
<li>Drop       the webmaster a simple email for link exchange invitation and tell the       webmaster that you had already added their link in your site. Normally       this will get higher percentage of return.</li>
</ul>
</li>
</ul>
<p><strong><em>Share with you by,</em></strong></p>
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		<title>Link Exchange &#8211; the Theory</title>
		<link>http://www.allychan.com/2009/10/link-exchange-the-theory/</link>
		<comments>http://www.allychan.com/2009/10/link-exchange-the-theory/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 07:47:08 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Links Marketing]]></category>
		<category><![CDATA[Recommendation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[one-way link]]></category>
		<category><![CDATA[Reciprocal links]]></category>
		<category><![CDATA[traffic exchange]]></category>
		<category><![CDATA[two way link]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=194</guid>
		<description><![CDATA[
This is the theory of LINK EXCHANGE, it may be BORING TO READ, but it&#8217;s GOOD TO UNDERSTAND! and sorry, in order to make you have a clear picture of link exchange, this post has to be a bit long!
Let&#8217;s start here&#8230;




You may think you know what a link exchange is, but I&#8217;m here to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-220 aligncenter" title="website-links(2)" src="http://www.allychan.com/wp-content/uploads/2009/10/website-links2.jpg" alt="website-links(2)" width="400" height="300" /></p>
<p><em>This is the <span style="color: #ff0000;"><strong>theory of LINK EXCHANGE</strong>,</span> it may be BORING TO READ, but it&#8217;s <strong><span style="color: #ff0000;">GOOD TO UNDERSTAND</span></strong>! and sorry, in order to make you have a clear picture of link exchange, this post has to be a bit long!</em></p>
<p>Let&#8217;s start here&#8230;</p>
<p align="center"><script type="text/javascript"><!--
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<p><strong>You may think you know what a link exchange is, but I&#8217;m here to tell you, there is quite a difference in the type I&#8217;m talking about here.</strong></p>
<p>A &#8220;normal&#8221; link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you&#8217;re striving to preserve. There&#8217;s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.</p>
<p><strong>A &#8220;real&#8221; traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.</strong></p>
<p align="center"><strong><em>The wonderful, crazy place we call &#8220;The Internet&#8221; really was built on the power of the link.</em></strong><strong> </strong></p>
<p><span id="more-194"></span></p>
<p>When you think about it, almost everything we strive for as online business owners hinges on the link. We want our link to appear in the top results of the search engines, in the prime spot on sponsored listings and in that huge newsletter. Our link is the &#8216;funnel&#8217; that sends visitors to our site. No link, no click. No click, no visitor.</p>
<p><strong>Web masters have always exchanged links with one another. In the days before search engines, this was done as a matter of course; and, most web masters would simply link to sites they found relevant and interesting without asking permission first.</strong></p>
<p>Just posting up a bunch of links found at random on your web site providing more information about the subject matter discussed on your site isn&#8217;t really doing anything that beneficial for you in retrospect.</p>
<p><strong>It is, however, for those site owners who&#8217;s links you&#8217;re putting on your site though. This is why asking them to post up your link in return for you doing so from your site is a better course of action to generate more targeted traffic to your own site.</strong></p>
<p>That&#8217;s why today, business-minded website owners focus on two kinds of link exchanges:  reciprocal links and one-way links.</p>
<p><strong>Reciprocal links</strong> = two websites link to one another</p>
<p><strong>One-way links</strong> = one website links to another</p>
<p><strong>Reciprocal linking became popular in the past few years due to its influence on Google&#8217;s &#8220;Page Rank&#8221; algorithm, which calculates the popularity of a site based on how many other sites link to it. The quality of these links has an impact on overall Google ranking.</strong></p>
<p>In 2005, however, marketers are starting to move away from reciprocal linking (much of it&#8217;s original power has waned), and towards one-way links.</p>
<p><strong>There&#8217;s a catch, though. It&#8217;s not like the old days when you linked to another site from you own. The focus now is on getting one-way links from other sites to <em>your</em> web site. In other words, getting the benefit of a link without returning the favor.</strong></p>
<p>Again, a lot of this is about Google. Each time someone discovers a new loophole or method to higher rankings, everyone rushes to implement it, and they often do so incorrectly at that. Eventually, the combined effect of all these sites trying to skew the results..well, skews the results. Google closes the loophole and it&#8217;s back to square one.</p>
<p><strong>This is what happened with reciprocal linking. Now, this <em>does not</em> mean that reciprocal links have no value. You want reciprocal links. They add to the mix. However, they simply aren&#8217;t as powerful as they once were.</strong></p>
<p>As of 2005, one-way links now weight more heavily in calculating site popularity. The best advice I can give you is to implement a strategic mix of both types of links. Also, keep in mind that links are not the main variable influencing your search engine ranking.</p>
<p><strong>The <em>real traffic power</em> behind links come from increased visibility across multiple traffic sources. If you can get a link to your web site from a site with more traffic than yours, then traffic to your site will go up accordingly. Best of all, that traffic is free.</strong></p>
<p>The first step in participating in either type of link exchange is to do a basic search for web sites that would be complimentary to your own through any search engine you like.</p>
<p><strong>Then, from those results, choose the closest matches to your own site content, find the site owner&#8217;s contact email address, and simply contact them about doing a link exchange with you. You&#8217;ll post their link if they will post yours. Feel free to use the email templates inside the Joint Venture section for this.</strong></p>
<p>To build as much traffic to your site as possible, find as many relevant quality sites as you can and ask them to exchange link-for-link with you as described above as the â€œreciprocalâ€ link. And, if you don&#8217;t get an answer from some of them, that&#8217;s all right. At least you made an attempt.</p>
<p>You took positive action to get the results you desired.</p>
<p><strong>Related URL(s):</strong></p>
<p><a href="http://www.seochat.com/seo-tools/link-popularity/">http://www.seochat.com/seo-tools/link-popularity</a></p>
<p><a href="http://www.power-linking-profits.com/">http://www.power-linking-profits.com</a></p>
<p><strong><em>Share with you by,</em></strong></p>
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		<title>The Language of Affiliate Marketing</title>
		<link>http://www.allychan.com/2009/07/the-language-of-affiliate-marketing/</link>
		<comments>http://www.allychan.com/2009/07/the-language-of-affiliate-marketing/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 14:56:07 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[term]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=171</guid>
		<description><![CDATA[Affiliate Marketing Glossary 


Click Here for your Free Traffic!
Before you really step into the world of Affiliate Marketing, understand the language use in Affiliate Marketing the first step in your affiliate business learning curve.
Here we go&#8230;&#8230;
AFFILIATE : Someone who earns a commission for sending clicks, leads, or sales to a merchant.
AFFILIATE AGREEMENT : A contractual [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #ff0000;"><span style="text-decoration: underline;"><strong>Affiliate Marketing Glossary </strong></span></span><br />
<a href="http://www.FreeViral.com/?r=301620"><br />
<img src="http://www.FreeViral.com/fv468x60-100.gif" border="0" alt="Click Here for Free Traffic!" width="468" height="60" /><br />
<span style="font-family: Times New Roman, Times, Arial;">Click Here for your Free Traffic!</span></a></p>
<p>Before you really step into the world of Affiliate Marketing, understand the language use in Affiliate Marketing the first step in your affiliate business learning curve.</p>
<p>Here we go&#8230;&#8230;</p>
<p><strong>AFFILIATE</strong> : Someone who earns a commission for sending clicks, leads, or sales to a merchant.</p>
<p><strong>AFFILIATE AGREEMENT</strong> : A contractual document, usually executed electronically, between an affiliate and a merchant. Includes terms and conditions of the relationship. Legally binding.</p>
<p><strong>AFFILIATE LINK</strong> : Code that sends your customer to a merchant&#8217;s sales page. The code can either be an HTML link or be part of a graphic (such as a banner). The code identifies you as the affiliate who should be credited for the click or the sale.</p>
<p><strong>AFFILIATE PROGRAM</strong> : A business model that pays a commission to someone who sends leads, clicks, or sales to a merchants via a link (text or graphic) on a web site.</p>
<p><strong>AFFILIATE PROGRAM DIRECTORY </strong>: A web site that describes and sorts various affiliate programs.<span id="more-171"></span></p>
<p><strong>AFFILIATE PROGRAM (OR SOLUTION) PROVIDER</strong> : Third party firm that that provides software, database support, affiliate ID and link-tracking, and payment services for affiliate programs.</p>
<p><strong>ASSOCIATE</strong> : Another word for Affiliate.</p>
<p><strong>ASSOCIATE PROGRAM</strong> : See Affiliate Program.</p>
<p><strong>AUTO- RESPONDER</strong> : Software that will automatically send email messages on a pre-set schedule. Subscribers can send the auto-responder an email, or submit their mailing information via a web form.</p>
<p><strong>BANNER AD</strong> : A graphical ad, similar to a billboard, displayed on web pages.</p>
<p><strong>BROWSER</strong> : Software that allows the user to surf web sites while connected to the Internet. The most popular browsers today are Microsoft Internet Explorer, Opera, Mozilla, and Netscape.</p>
<p><strong>CHARGE BACK</strong> : A product return that results in loss of affiliate commission.</p>
<p><strong>CLICK- THROUGH</strong> : Another term for a click on your affiliate link.</p>
<p><strong>CLICK- THROUGH RATE OR CLICK- THROUGH RATIO (CTR)</strong> : The number of actual clicks that you receive when you display an affiliate ad or link. Usually described in terms  of a percentage.</p>
<p><strong>CO-BRANDING</strong> : Permission to place your logo, company name, and other distinctive brand features on a product or site.</p>
<p><strong>COMMISSION</strong> : Income you are paid for making affiliate sales.</p>
<p><strong>COOKIES</strong> : Code written to your prospect&#8217;s computer after clicking on an affiliate link. Cookies are a way of identifying which affiliate should be paid a commission.</p>
<p><strong>CONTEXTUAL LINK</strong> : An affiliate link that looks more like content than an advertisement. Contextual links are usually part of an article or other informative web copy.</p>
<p><strong>CONTEXTUAL MERCHANDISING</strong> : Matching relevant products to your content.</p>
<p><strong>CONVERSION RATE</strong> : Percentage of clicks that results in sales or leads.</p>
<p><strong>CPC (COST PER CLICK)</strong> : Cost of each click on a PPC (Pay Per Click) advertising link.</p>
<p><strong>CPM (COST PER THOUSAND)</strong> : The amount you pay for one thousand banner ad impressions on someone else&#8217;s site.</p>
<p><strong>EMAIL SIGNATURE</strong> : A brief message that closes every email sent by an individual. Your email signature file can contain affiliate links, relevant site links, free offers, and advertising messages. See also Signature File.</p>
<p><strong>EZINE</strong> : An electronic magazine or newsletter, usually delivered via email.</p>
<p><strong>FAQ (FREQUENTLY ASKED QUESTIONS)</strong> :  A web page that answers the most common questions about your products.</p>
<p><strong>HTML CODE: HyperText Markup Language</strong> . HTML is a set of codes that tells your browser to display web pages. When you sign up for an affiliate program, your merchant or affiliate program provider will send you HTML code to use for your links.</p>
<p><strong>IMPRESSION</strong> : An instance of your advertising link being displayed in a browser.</p>
<p><strong>LIFETIME COMMISSION</strong> : Affiliate programs that write long-term cookies (two years or more), or that use their own internal customer data tracking, to guarantee that affiliates will earn repeat commissions. In general, with a lifetime commission program, your affiliate ID will be permanently &#8220;attached&#8221; to your customers, so you will make commissions on all your customers&#8217; future purchases.</p>
<p><strong>LIFETIME VALUE OF A CUSTOMER</strong> : Projected dollar amount of sales that your customer is expected to spend with you.</p>
<p><strong>MICRO -SITE</strong> : A 1-3 page web site devoted exclusively to selling a product, soliciting subscribers, or otherwise getting a prospect to take immediate action. (See also Mini-Site.)</p>
<p><strong>MINI-SITE</strong> : A web site with a tightly focused topic and highly specialized information. Mini-sites began as single sales pages, but today these types of sites are called micro -sites (see above). Currently, the optimal mini- site contains at least 10 pages of targeted content &#8211; product reviews, specs, FAQs, recommendations, etc. &#8211; as well as sales pages. Many &#8220;mini-sites&#8221; are actually quite large &#8211; some contain hundreds of pages of content.</p>
<p><strong>PARTNER PROGRAM</strong> : See Affiliate Program.</p>
<p><strong>PAY -PER- SALE</strong> : Most common affiliate program, where you receive a commission for each sale of a product or service via your affiliate link.</p>
<p><strong>PAY -PER- LEAD</strong> : A program in which an affiliate is paid a commission for each &#8220;qualified&#8221; lead generated through your affiliate link. Merchants often have very specific criteria for what constitutes a &#8220;qualified&#8221; lead. In general, the prospect must take some sort of action while at the merchant&#8217;s site, such as filling out an application, subscribing to an ezine or offer list, entering a sweepstakes, requesting a free sample, or downloading software or PDFs.</p>
<p><strong>PAY -PER- CLICK</strong> : A program in which an affiliate is paid for each click to a merchant&#8217;s web site. Pay- per- click returns are very low, usually less than $.50 per click and sometimes as low as $.01 per click. Best  for webmasters with extremely high traffic sites.</p>
<p><strong>QUALIFIED LEAD</strong> : See Pay-Per-Lead.</p>
<p><strong>REFERRAL LINK</strong> : See Affiliate Link.</p>
<p><strong>REFERRAL PROGRAM</strong> : See Affiliate Program.</p>
<p><strong>RESELLER PROGRAM</strong> : Sometimes used as a synonym for an Affiliate Program. However, a true Re seller Program is usually structured as a B to B (business-to-business) wholesaler relationship. Many merchants require Resellers to apply to their program, and require a transparent contractual business relationship. Resellers then purchase product at greatly reduced prices, but often also have to provide product support.</p>
<p><strong>RESIDUAL INCOME</strong> : A program that pays commissions on recurring payments. These are usually memberships, subscriptions, or monthly fees for services such as web hosting.</p>
<p><strong>REVENUE SHARING PROGRAM</strong> : See Affiliate Program.</p>
<p><strong>ROI (Return On Investment): </strong>A method for measuring actual profit from a given sales campaign.</p>
<p><strong>SIG FILE</strong> : See Signature File.</p>
<p><strong>SIGNATURE FILE</strong> :  Similar to an Email Signature, this usually refers to a brief message that follows your signature in a forum posting. See also Email Signature.</p>
<p><strong>SPAM</strong> : Unsolicited commercial email, junk email, or junk forum postings. Today, the term is also loosely (and erroneously) applied to ANY UNWANTED email received from any source. Any email  you send to a purchased bulk email list (&#8221;Mail to 1 Million People For Only $199&#8243;) is bound to be spam.</p>
<p><strong>SUB-AFFILIATE</strong> : Affiliates you have referred to a Two- Tier Affiliate Program. (See also Two- Tier.)</p>
<p><strong>SUPER AFFILIATES</strong> : A term originally coined to describe the top 1% earning affiliates.  Today it loosely refers to anyone who makes a good living from affiliate programs.</p>
<p><strong>TRACKING</strong> : Recording information about sales, leads, clicks, or other actions taken by a visitor on a web page. Usually done with cookies, unique links, or unique URLs.</p>
<p><strong>TEXT LINK</strong> : A link that displayed as text only, without an image overlying it (such as a banner).</p>
<p><strong>TWO -TIER</strong> : Affiliate payment model in which you can refer other affiliates and receive a small additional commission on their sales. You are the first tier, your sub-affiliates are the second tier. Two-tier affiliate marketing is sometimes compared to MLM (Multi- Level Marketing). But two-tier affiliate programs avoidthe complicated matrix payment systems of MLMs, as well as some of the shadieraspects of &#8220;pyramid&#8221; marketing.</p>
<p><strong>VIRAL MARKETING</strong> : Advertising that spreads on its own (like a virus). Viral marketing is accomplished by offering free products with a high perceived value. These are usually delivered digitally, with permission to copy and share the product with anyone.</p>
<p>Share wuth your by,</p>
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		<title>Joint Venture Success Secret</title>
		<link>http://www.allychan.com/2009/04/joint-venture-success-secret/</link>
		<comments>http://www.allychan.com/2009/04/joint-venture-success-secret/#comments</comments>
		<pubDate>Sun, 26 Apr 2009 10:00:37 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[free traffic]]></category>
		<category><![CDATA[joint venture]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=130</guid>
		<description><![CDATA[One of the most effective ways to generate ‘free’ web site traffic is through participating in what is known as a joint venture (JV).
A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted [...]]]></description>
			<content:encoded><![CDATA[<p>One of the most effective ways to generate ‘free’ web site traffic is through participating in what is known as a joint venture (JV).</p>
<p>A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.</p>
<p><img class="alignleft" src="http://www.allychan.com/images/shakehands.jpg" alt="" width="440" height="305" /></p>
<p>&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;.</p>
<p>Joint ventures are agreements. The term sounds fancy, but that&#8217;s really all it&#8217;s about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that&#8217;s a joint venture.</p>
<p>The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.</p>
<p>JVs typically don&#8217;t require a lot of up front investment of hard cash. That&#8217;s the beauty of the method. If you&#8217;re stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.</p>
<p>This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.</p>
<p>Let&#8217;s say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.</p>
<p>Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month&#8217;s building a list.</p>
<p>The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren&#8217;t limited to endorsement based JV&#8217;s, though. Anything of value can be exchanged in a joint venture.<span id="more-130"></span></p>
<p>Here&#8217;s a quick list to get you thinking about creative JV scenarios and how they can benefit your business:</p>
<ul>
<li>partner up to reach new markets</li>
<li>partner up to crush your competition</li>
<li>gain new leads and subscribers</li>
<li>sell off excess inventory</li>
<li>test out new ideas and special offers</li>
<li>reduce overhead expenses</li>
<li>start a new business with little up front investment</li>
<li>outsource your work or find a partner who can “fill in the gaps” in your areas of weakness (e.g., copywriting, site design)</li>
<li>Improve your offers (more products, more bonuses via your jv partner)</li>
<li>JV partners can be counted as &#8217;super-affilates&#8217; and resellers</li>
<li>create long-term relationships (business relationships, or &#8216;network&#8217;, are one of the major keys to truly profiting online)</li>
</ul>
<p>Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.</p>
<p>In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, be prepared for rejection. But don&#8217;t take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It&#8217;s nothing personal against you.</p>
<p>Here are a couple of sample email “templates” you can use when requesting a joint venture:</p>
<p><span style="color: #3366ff;"><em><strong>Dear [First Name],</strong></em></span></p>
<p><span style="color: #3366ff;"><em><strong>I have a wonderful proposition that I believe you would be very interested in. I am in the process of promoting [Your Site] and would like very much if you would consider joining me in a lucrative partnership that will earn us both steady stream of web site traffic. [Your Site] is experiencing a high rate of incoming traffic at the moment and I am certain yours is as well. If we pool our sites together through some type of reciprocal link this would successfully funnel my site traffic to yours and vice-versa.</strong></em></span></p>
<p><span style="color: #3366ff;"><em><strong>I have a plan that we could each write up a special article pertaining to the resources available from our sites respectively by endorsing one another&#8217;s web sites including a link for our current site visitors to use. If you are interested, shoot me an e-mail and I will send you a copy of my personal endorsement I plan to post prominently on my web site so you can examine the quality of the content for yourself and send any revisions you would like to see implemented.</strong></em></span></p>
<p><span style="color: #3366ff;"><em><strong>I look forward to hearing back from you at your earliest convenience. Please do take a moment to review [Your Site] to familiarize yourself with the excellent content I offer there.</strong></em></span></p>
<p><span style="color: #3366ff;"><em><strong>To Our Mutual Success,</strong></em></span></p>
<p><span style="color: #3366ff;"><em><strong>[Your Name]<br />
[Your Email]<br />
[Your Site URL]</strong></em></span></p>
<hr /><em><strong><span style="color: #3366ff;">Dear [First Name],</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;"><br />
</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">I just stumbled across your web site [Site URL]. I just had to write you to let you know how much I enjoyed it! It is full of fantastic content and I have certainly bookmarked it. I run a web site, [Your Site URL], that provides very similar content. I believe my site would compliment yours very nicely and would like to suggest that we partner up to increase our traffic rate to generate more profits.</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">All that would be required on your part would be to list a link back to my web site and recommend it to your visitors. I in turn would do the same for your site from my own. I believe that by combining out sites in this fashion would mutually benefit the both of us.</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">If you would like to participate in this with me, please do send me an email as soon as you get the chance. I am very excited about the possibilities this joint venture could produce for the both of us!<br />
Sincerely,<br />
[Your Name]<br />
[Your Email]<br />
[Your Site URL]<br />
</span></strong></em></p>
<hr /><em><strong><span style="color: #3366ff;"><br />
</span></strong></em></p>
<p><span style="color: #000000;">Now before you start sending off emails to ezine owners, it&#8217;s a really good idea to be a subscriber first. This way, they&#8217;ll know that you are an active subscriber to their mailing list.<br />
Also, be sure that the ezine discusses a topic that relates to what you have on your web site.</span></p>
<p><span style="color: #000000;">It wouldn&#8217;t make too much sense to send a request to someone that has an ezine about pet care when your site is dealing with health products. Unless of course your health products are for pets. Then you&#8217;ve got a good combination. It could mean the difference between having your proposal accepted or rejected.</span></p>
<p><span style="color: #000000;">Here are a couple more sample email templates to use when requesting a solo ad swap:</span></p>
<p><em><strong><span style="color: #3366ff;">Dear [Ezine Owner],</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">I just wanted to send you a quick note to let you know that I really enjoyed your last email. It was very informative and covered a topic that I am extremely interested in learning more about since I also run my own ezine that discusses this very thing! Thank goodness you decided to write about it! I cannot tell you how much it has helped me gain a clearer understanding of [Topic].</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">In fact, it inspired me so much that I have a proposal for you. I would be willing to swap solo ads with you inside my [Your Ezine Name] that currently has [Number Of Subscribers] subscribers. I believe that a joint venture such as this would be of great benefit to us both.</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">Please take a few moments to consider my free offer. I hope to hear back from you very soon!</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">Your Loyal Subscriber,</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">[Your Name]<br />
[Your Email]<br />
[Your URL]</span></strong></em></p>
<hr /><em><strong><span style="color: #3366ff;"><br />
Dear [Ezine Owner],</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;"><br />
</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">Hi. My name is [Your Name] and I have been a loyal subscriber of yours since [Date]. I wanted to send you this email to let you know how much I respect your writings and learn so much from the outstanding information you send out each [Time Frame].</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">I too run an ezine that covers some of the same subjects as yours. I would like to propose a mutually beneficial solo ad swap to you. I will happily run any solo ad to my subscriber list of [Number of Subscribers] that you wish to run in exchange for the same within your ezine. I am ready to run the solo ad on any date you would like to, so please do get back with me as soon as you can. This is sure to benefit both of us!</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">Sincerely,</span></strong></em></p>
<p><em><strong><span style="color: #3366ff;">[Your Name]<br />
[Your Email]</span></strong></em></p>
<hr />When you write up a proposal, you have to finesse your prospect as much as possible. In other words, butter them up. People love it when you take time to write giving them unsolicited praise about something they&#8217;ve done. It&#8217;s human nature.</p>
<p>Everyone always wants to hear how great they are. And being nice is certainly the best way to go when sending out proposals to people. Especially those that don&#8217;t know you from Adam. And, before you send anything off, be sure you have the correct contact email address for your potential JV partner.</p>
<p>You wouldn&#8217;t want to send off your proposal to the wrong person. You’ll also want to be sure you tell them who you are, not just what you&#8217;re doing. Including your full name when writing to others for the purpose of joint venture proposals is hugely important.</p>
<p>The best course of action when it comes to participating in a joint venture is not to focus in the beginning on your main goal of getting the free traffic.</p>
<p>That will simply follow. Let me explain. If you were to send out a request to do a free ezine solo ad swap with another ezine owner, you would want to create an add that would get the subscribers of that particular ezine to click on the link leading to your “target” page. Or the page you want them to go to. That&#8217;s how you will achieve your target goal of generating the free traffic.</p>
<p>So write up your ad very, very carefully. You want to create as much interest as you can so that people reading it will want to visit your web site.</p>
<p>Related URL(s):</p>
<p><a href="http://www.jvanatomy.com ">http://www.jvanatomy.com </a></p>
<p>To Your MMO Success,</p>
<p><img class="alignnone" src="http://www.allychan.com/images/allychan.jpg" alt="" width="170" height="58" /></p>
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		<title>Don&#8217;t ever miss out Classification in your Traffic Strategy!</title>
		<link>http://www.allychan.com/2009/02/dont-ever-miss-out-classification-in-your-traffic-strategy/</link>
		<comments>http://www.allychan.com/2009/02/dont-ever-miss-out-classification-in-your-traffic-strategy/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 09:21:14 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[classification]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=123</guid>
		<description><![CDATA[Online classified may be used to build one-way link popularity. In some cases, they may net you actual traffic.
You need to be really choosy with classifieds, though. Many of the free sites are junk, and your ad won&#8217;t be read.
Instead, I&#8217;d recommend placing classifieds in online versions of newsletters/ezines any targeted, content heavy sites that [...]]]></description>
			<content:encoded><![CDATA[<p>Online classified may be used to build one-way link popularity. In some cases, they may net you actual traffic.</p>
<p>You need to be really choosy with classifieds, though. Many of the free sites are junk, and your ad won&#8217;t be read.</p>
<p>Instead, I&#8217;d recommend placing classifieds in online versions of newsletters/ezines any targeted, content heavy sites that are set up to resemble a magazine. Double check, though, that their classifieds section (if any) appears well-organized and up-to-date.</p>
<p>It&#8217;s also better if they charge a fee for placement, as this limits the freebie advertisers from cluttering up the listings.</p>
<p>Remember: any classified you place should a be a “teaser” &#8211; in other words, when you write your ad copy, think of it as an extended version of, say, the type of ad you might write for Google Adwords.</p>
<p>You&#8217;re not making the pitch here, just compelling people to click on your link.</p>
<p>Visit the links for Web Classification: <a href="http://classifieds.yahoo.com ">http://classifieds.yahoo.com </a>| <a href="http://www.craigslist.com ">http://www.craigslist.com </a>|<a href="http://inventory.overture.com">http://inventory.overture.com</a></p>
<p>To your MMO Success,</p>
<p><img src="http://www.allychan.cim/Images/ally_chan.jpg" alt="" /></p>
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		<title>Easy Ways to Make Money Quick on eBay</title>
		<link>http://www.allychan.com/2009/02/easy-ways-to-make-money-quick-on-ebay/</link>
		<comments>http://www.allychan.com/2009/02/easy-ways-to-make-money-quick-on-ebay/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 12:22:00 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Make Money Online Business]]></category>
		<category><![CDATA[big ebay money]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[make money quick]]></category>
		<category><![CDATA[quick start]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=103</guid>
		<description><![CDATA[
I know some of you want to jump right on to eBay and want to get into the big pool and earn some cash when the global economy is walking down. I commend you for this type of spirit but urge you to look at the big picture. Sure, we can find small deals to [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="line-height: 150%;"><img class="alignnone size-full wp-image-105" title="easy_way_to_make_quick_money_on_ebay" src="http://www.allychan.com/wp-content/uploads/2009/02/easy_way_to_make_quick_money_on_ebay.png" alt="easy_way_to_make_quick_money_on_ebay" width="478" height="260" /></p>
<p>I know some of you want to jump right on to eBay and want to get into the big pool and earn some cash when the global economy is walking down. I commend you for this type of spirit but urge you to look at the big picture. Sure, we can find small deals to make a couple hundred easy dollars a week, but wouldn’t you rather focus your time on making the BIG deals that could bring you thousands of dollars for years to come? I hope you understand what I’m trying to say. With that said, I understand how it is sometimes to be strapped for money. Bills to pay, unexpected expense, etc. For this reason, this post is all about easy and fast ways to make money on eBay.<span id="more-103"></span></p>
<p><span style="text-decoration: underline;"><strong>1. Selling Unwanted Items In Your House</strong></span></p>
<p>I know this method seems obvious but honestly I believe it is not utilized as much as it could be by many business minded people. Walk into any of your friend or family member’s house and I guarantee you can find items in their garage or closet that could be sold for immediate cash on eBay. Chances are the owners of the items have not used these items in years and have no plans to use them in the future. Why not sell them! If you’re friend does not have an eBay account, even better! Tell him you will sell it for him for a percentage and you will take care of listing, taking pictures, communicating with buyers, and shipping the item. If you’re friend is smart, he will happily oblige knowing that if he does not have you sell the item, chances are it will get thrown away or just collect more and more dust.</p>
<p><span style="text-decoration: underline;"><strong>2. Buy underpriced items on Craigslist, Sell on eBay</strong></span></p>
<p>I actually created this method in my days as a college student out of utter desperation. I couldn’t afford to eat, take my girlfriend out, or do anything! My parents said “Get a job!” but I being the stubborn entrepreneur I am said “No way! I’ll find something to do on my own!” and I did. I started to realize that sellers on Craigslist are COMPLETELY different then sellers on eBay.</p>
<p><em><strong>How are eBay and Craigslist different? (In Malaysia <a href="http://www.Mudah.com.my">www.Mudah.com.my</a> is just like Craigslist)</strong></em></p>
<ul>
<li>Craigslist sellers are local</li>
<li>Craigslist sellers NEED the cash much more then the sellers on eBay</li>
<li>Craigslist sellers ONLY want cash (no PayPal fees!)</li>
<li>Craigslist sellers ALWAYS want a quick sale</li>
<li>Craigslist sellers are EASY to negotiate with</li>
<li>Craigslist can be compared to a newspaper classified, while eBay is an auction marketplace.</li>
</ul>
<p>What I started to realize is that many times there are items listed on Craigslist such as cell phones, PDAs, digital cameras, laptops, and computers that can be bought for much below what they are selling for on eBay.</p>
<p><em><strong>Here are the steps to making quick cash using the power of Craigslist and eBay:</strong></em></p>
<ul>
<li>Locate an in-demand electronic item on Craigslist</li>
<li>Search eBay completed auctions to see what the item is selling for on average on eBay</li>
<li>Call the seller on Craigslist and tell him you are willing to pay $X amount of dollars for the item. Be sure to tell him you can meet him today and you can pay cash. (very important to mention)</li>
<li>Only make deals that will bring you $30-$40 profit or more</li>
<li>Sell the item on eBay</li>
<li>Find more and more deals</li>
</ul>
<p>Now this method isn’t going to make you rich, but I can honestly say this method brought me $500 or more CASH in a week of really looking for deals. Every once in a while you are going to not get as much profit as you expected and then there will be other times where you hit the jackpot.</p>
<p>A couple of words of caution, a market place like Craigslist can bring out some very shady individuals. Always meet the person in a public place such as a mall, gas station, or fast food restaurant. Never invite the seller into your home or meet them at their home. Always look the item over very carefully before purchasing. There have been times I have walked away from deals simply because the condition the seller described the item over the phone does not match the description when I see the item in person. Yes, it’s very frustrating, but just walk away and tell the seller you are sorry.</p>
<p>That’s it guys. If you need to make quick cash, this is my favorite way of succeeding using eBay and Craigslist. I achieved most of my profit and success by performing this method in the cell phone category.</p>
<p><span style="text-decoration: underline;"><strong>3. Sell items in SEASON</strong></span></p>
<p>I hesitated putting this section in the “quick cash” chapter because I know many sellers that have turned their “in season” auction business into six figures a year businesses. The whole concept is selling homemade items for what’s going on in the world right now. Okay, first, let’s go over what I mean by selling “in season” items. By positioning yourself in “hot, current markets” you can really bank quick money.</p>
<p>If it’s nearing NFL Super Bowl time why not sell t-shirts, stickers, sweatshirts, tickets to the game, and more?</p>
<p>If it’s nearing political season, why not sell bumper stickers for all the candidates?</p>
<p>If it’s nearing baseball season, why not sell t-shirts for everyone’s favorite team?</p>
<p style="text-align: center;"><strong>Get the drift? Good!</strong></p>
<p>Market’s change guys and the smart marketers are the ones that adapt to changing markets.</p>
<p>You can get setup with a homemade t-shirt press for less than $300 dollars and you can find many sources online to get bulk t-shirts, bumper stickers, and much more.</p>
<p>Here’s an excellent resource many of my friends and I use to keep up to date on the latest technology in the custom t-shirt printing industry:</p>
<p><a href="http://www.t-shirtforums.com">http://www.t-shirtforums.com</a></p>
<p>A quick search on eBay or Google can put you in touch with many places to buy a t-shirt press and materials for your business. Use Teflon transfer paper! I’ve tried many different types of print technology and have had the best success with Teflon. Mingle around in the forum above and get a full education in custom t-shirts before you even think about selling on eBay.</p>
<p>Be creative and you can do VERY well selling custom homemade items on eBay. The business of custom created items can be very time consuming and labor involved. For this reason, I suggest hiring an employee or taking on a partner once you get this business up and going and understand exactly how it works. That’s what I did and it has allowed me to focus on bigger and better things while I still have that constant cash flow coming in.</p>
<p>To Your MMO Success,</p>
<p class="MsoNormal" style="line-height: 150%;"><span style="font-size: 12pt; line-height: 150%; font-family: Arial;"><img class="alignnone" src="http://www.allychan.com/Images/allychan.jpg" alt="" width="170" height="58" /></span></p>
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		<title>Pay Per Click (PPC) in your Make Money Online Business.</title>
		<link>http://www.allychan.com/2009/01/pay-per-click-ppc-in-your-make-money-online-business/</link>
		<comments>http://www.allychan.com/2009/01/pay-per-click-ppc-in-your-make-money-online-business/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 09:36:57 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[google adword]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=92</guid>
		<description><![CDATA[
Pay Per Click (or PPC) campaigns still hold a special place in the online advertising and promotion arena. Especially for those make money online newbie or new website owners who want to generate their traffic fast, this may be one of the fastest strategies you may apply.
When the PPC concept was first introduced, money marketers [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.allychan.com/Images/payperclick.jpg" alt="" width="458" height="177" /></p>
<p><strong>Pay Per Click (or PPC) </strong>campaigns still hold a special place in the online advertising and promotion arena. Especially for those <strong>make money online newbie</strong> or <strong>new website owners</strong> who want to <strong>generate their traffic fast</strong>, this may be one of the <strong>fastest strategies</strong> you may apply.</p>
<p>When the PPC concept was first introduced, money marketers around the world are jumping for the joy.<br />
For the first time ever, online businesses had at their disposal a time-saving, affordable alternative to search engine optimization and banner advertising.</p>
<p>Even more compelling: a brand new web site could grab traffic in a matter of hours, not weeks or months. A spot in the top ten for your keywords? No problem. Just bid for it.<span id="more-92"></span></p>
<p>Today, PPC remains the frontrunner in traffic generation.</p>
<p>Even in the face of troubling problems like click-fraud and sky-rocketing bid prices, pay-per-click remains the ideal choice for small businesses in need of a quick, reliable source of traffic.</p>
<p>In fact, I really shouldn&#8217;t even mention the potential trouble spots. Click fraud and high prices are mostly the product of the over-saturated, fiercely competitive markets. As a smart marketer aiming for the hidden niche, you&#8217;ll be in much calmer pay-per-click waters.</p>
<p><span style="text-decoration: underline;"><strong>A short view of the PPC Engines</strong></span></p>
<p><span style="text-decoration: underline;"><strong></strong></span>The two major players in the market for “pay for placement” advertising are <strong>Google Adwords</strong> and <strong>Yahoo Search Marketing</strong> in that order.</p>
<p>Beyond the giants, you have options with smaller engines like: <strong>Excite, 7Search, Findwhat </strong>and <strong>Kanoodle</strong>.</p>
<p>These smaller engines are useful if you&#8217;re operating on an extremely tight budget, and a little bit of pre-launch testing.</p>
<p>However, there&#8217;s just no substitute for <strong>Google Adwords</strong> and <strong>Yahoo Search Marketing</strong> when you&#8217;re ready for real traffic.</p>
<p>Some marketers go so far as to say there is nothing else that matters more than <strong>Google Adwords</strong>.</p>
<p>It&#8217;s easy to understand why when you look at the ratings:  (Statistic on April 2008)</p>
<ul>
<li> <strong>Google: 61.60% </strong>market share of all online searches</li>
<li><strong>Yahoo: 20.40%</strong> market share of all online searches</li>
<li><strong>MSN: 9.10% </strong>market share of all online searches</li>
<li><strong>AOL 4.30%</strong> market share of all online searches</li>
</ul>
<p><strong>Google&#8217;s </strong>market share is enormous. It&#8217;s easy and quick to set up an <strong>Adwords </strong>account. Sponsor ads get a considerably larger and more noticeable share of page real-estate than <strong>Yahoo Search Marketing </strong>results, which are text links, do on the <strong>Yahoo Search Marketing network</strong> of sites.</p>
<p>I&#8217;m not meaning to imply that you shouldn&#8217;t bother with <strong>Yahoo Search Marketing</strong>. Quite the contrary. You&#8217;ll need to run campaigns with <strong>Yahoo Search Marketing</strong> if you want to reach the 20.40% and 9.10% market shares of Yahoo and MSN, respectively.</p>
<p>This has led to significant improvements in a number of areas already, like the account management interface and reporting tools. Close competition with Google for those click profits will definitely spur on continued improvements.</p>
<p><span style="text-decoration: underline;"><strong>Using PPC for Advertising and Promotion:</strong></span></p>
<p>Here is a greatly simplified, &#8216;reader&#8217;s digest&#8217; version of how PPC campaigns work:</p>
<ol>
<li><strong><em>You need traffic for your site.</em></strong></li>
<li>You conduct keyword research</li>
<li><strong><em>You cull your keyword list and pick out laser-targeted search phrases appropriate for your site.</em></strong></li>
<li>You open an account with Google or Yahoo Search Marketing</li>
<li><em><strong>You load your keywords list into the account.</strong></em></li>
<li>You indicate the maximum amount (bid) you are willing to spend per click for each of your keywords.</li>
<li><em><strong>You create individual ads for each keyword/phrase, making sure to write an attention-grabbing headline and compelling body copy.</strong></em></li>
<li>You fill in the url of your target page.</li>
<li><em><strong>Save all, push a few buttons, and go live!</strong></em></li>
<li>A searcher enters terms into the search engine matching ones you&#8217;ve bid on. Your ad appears in the sponsored listings. The searcher clicks your link, and you are charged the amount you bid for the referring keywords. or..the user doesn&#8217;t click, and you&#8217;re charged nothing.</li>
</ol>
<p>Yes, there is way more to it than this, but these are the nuts-and-bolts of how a PPC campaign operates.</p>
<p>The details of campaign optimization could fill an entire book. We can&#8217;t cover all of them here, but the following guidelines will give you a jumping off point:</p>
<ul>
<li>Track your clicks. This is very important. Tracking allows you to determine which keywords are performing as expected, and which ones are money wasters that need to be dropped.</li>
<li>Create multiple versions of your ads for each separate keyword. You need to test out various headlines and body copy in as many combinations as you can before you discard any keywords, and definitely before you settle on “the best version of the ad”.</li>
<li>Closely monitor your campaigns. You should log-in on a daily basis to check current bids and position.</li>
</ul>
<p><span style="text-decoration: underline;"><strong>Where the traffics go?</strong></span></p>
<p>You can send your visitor straight to your sales page from your ad, but most of the time I&#8217;d recommend against this.</p>
<p>Instead, you can get a lot more mileage out of your traffic by sending visitors to a lead capture page.<br />
Lead capture pages add an additional layer of “pre-qualifying” your prospect.</p>
<p>He&#8217;s already shown some curiosity by clicking on your ad to begin with, but the lead capture page presents him with more information and asks for a name and e-mail address.</p>
<p>If he provides this information, he pre-qualifies himself further and becomes a subscriber, ready to receive your pre-sales material and follow ups.</p>
<p>In addition to building your list, you can also use PPC traffic to simultaneously build a list and research your target market before you even create a product. This can be accomplished by setting up a survey, and &#8216;bribing&#8217; visitors to respond by offering them a valuable freebie in exchange for their time.</p>
<p>You can also use PPC campaigns to build multiple lists and multiple income streams as an affiliate.</p>
<p><span style="text-decoration: underline;"><strong>Additional PPC traffic possibilities:</strong></span></p>
<ul>
<li> Promote your affiliate program</li>
<li>Promote multi-level businesses or multi-tier affiliate programs</li>
<li>Claim your “brand identity” by bidding on your own name.</li>
<li>Promote special offers or contests</li>
<li>If you offer reprint content at your site, you can add another layer of exposure. Do a search on Overture or Wordtrack for: “your niche + &#8216;articles&#8217;”. You might be surprised at the number of people searching for the type of content you provide.</li>
</ul>
<p>Pay-per-click campaigns are an absolutely indispensable tool for your business. Don&#8217;t be afraid to jump in with both feet and learn how to play the game.</p>
<p>If you&#8217;re a true newbie to PPC, just start off light with a dozen or so targeted phrases and keep your bids super cheap, like less than 10 cents per click cheap. This will enable you to test out the process without losing your shirt.</p>
<p>You&#8217;ll soon see why this advertising method is so popular. Nothing else comes close to providing instant traffic on demand.</p>
<p><strong>Related link: </strong><a href="http://adwords.google.com" target="_blank">http://adwords.google.com</a> | <a href="http://sem.smallbusiness.yahoo.com/searchenginemarketing/" target="_blank">http://sem.smallbusiness.yahoo.com/searchenginemarketing/</a> | <a href="http://www.overture.com" target="_blank">http://www.overture.com</a> | <a href="http://www.perrymarshall.com" target="_blank">http://www.perrymarshall.com</a> | <a href="http://www.payperclicksearchengines.com" target="_blank">http://www.payperclicksearchengines.com</a></p>
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		<title>Promoting &amp; Advertising Your Business on eBay</title>
		<link>http://www.allychan.com/2008/12/promoting-advertising-your-business-on-ebay/</link>
		<comments>http://www.allychan.com/2008/12/promoting-advertising-your-business-on-ebay/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 12:35:46 +0000</pubDate>
		<dc:creator>Ally Chan</dc:creator>
				<category><![CDATA[Web Traffic]]></category>
		<category><![CDATA[advertising tactic]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[promotion strategy]]></category>

		<guid isPermaLink="false">http://www.allychan.com/?p=91</guid>
		<description><![CDATA[
eBay.com is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide.
Beside buy and sell goods and services at eBay.com, you can eBay as a channel to promote and advertise your business on eBay.
First Ebay auctions can be used as a test-bed for a new product prior [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="aligncenter" src="http://www.allychan.com/Images/ebay.png" alt="" width="393" height="134" /></p>
<p>eBay.com is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide.</p>
<p>Beside buy and sell goods and services at eBay.com, you can eBay as a channel to promote and advertise your business on eBay.</p>
<p>First Ebay auctions can be used as a <strong>test-bed for a new product prior to official launch</strong>.</p>
<p>You put your product up for auction and open bidding to start out. The idea is to sell x number of copies until you determine the highest average price that customers are willing to give you for the product.</p>
<p>This isn&#8217;t necessarily your final price. It&#8217;s the starting price you&#8217;ll use on your site&#8217;s sales page as a control for split testing.</p>
<p>So you get some important data, but you also get something else: exposure.</p>
<p>Although you&#8217;ll pay a small fee to Ebay and Paypal when someone purchases your product, your listing may receive many more hits than you actually paid for if you compared the cost of the auction listing to the cost of getting the same number of clicks via a PPC campaign.</p>
<p>Another promotional tool within Ebay resides on your <strong>About me page</strong>.</p>
<p>While Ebay forbids linking out to other sites in your auctions, you can link to several outside URLs of your choice in your profile. Thankfully, Ebay does allow you to link to your About me page within your auction.</p>
<p>Even though your link is an extra hop away here, you can still lead your visitors straight to it.</p>
<p>Third, you can use Ebay for<strong> list building.</strong></p>
<p>You&#8217;ll have your customer&#8217;s email address automatically when he pays you. So send him a follow up email or create a custom winning bidder receipt that pitches your newsletter. Or you can even put up products that are pure lead generators for auction at a low price. Make sure you put up a link to your lead capture page in the About me section as well.</p>
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