IIR#4 – Subject Areas That Will Always Produce Info Riches
Posted by Ally Chan on August 13, 2008
How does your business serve others? How do you (or your product/service) contribute to the improvement of lives?
You have to look past the obvious.
For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.
Historically (and most likely forever) people want:
• Security
• Sex
• Power
• Immortality
• Wealth
• Happiness
• Safety
• Health
• Recognition
• Love
How do you or your product/service deliver any of those essential needs?
As you begin to brainstorm ideas for your product, keep these customer desires in mind.
To your success,
