» hot content http://www.allychan.com Mon, 30 Aug 2010 14:45:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 IIR#4 – Subject Areas That Will Always Produce Info Riches http://www.allychan.com/2008/08/instant-info-riches4-subject-areas-that-will-always-produce-info-riches/ http://www.allychan.com/2008/08/instant-info-riches4-subject-areas-that-will-always-produce-info-riches/#comments Wed, 13 Aug 2008 14:25:46 +0000 Ally Chan http://www.allychan.com/?p=33 How does your business serve others? How do you (or your product/service) contribute to the improvement of lives?

 

You have to look past the obvious.

 

For example, cosmetic companies don’t sell lipstick; they sell romance (and sex). They know women want to love and be loved. Lipstick is a device to attain it.

 

Historically (and most likely forever) people want:

 

• Security

• Sex

• Power

• Immortality

• Wealth

• Happiness

• Safety

• Health

• Recognition

• Love

 

How do you or your product/service deliver any of those essential needs?

 

As you begin to brainstorm ideas for your product, keep these customer desires in mind.

 

To your success,

 


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