» Meta tag http://www.allychan.com Sun, 11 Jul 2010 14:18:05 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 5 Easy Steps to your SEO Project. http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/ http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/#comments Sat, 17 Oct 2009 15:21:43 +0000 Ally Chan http://www.allychan.com/?p=202 Step 1: Generate your Keyword

  • Max. 13 words
  • These are what you want your targeted audience type in search engine.
  • Let’s think in the other way round, what you will type in the search engine bar if you want to look for similar product like what you are going to promote.
  • Now, list down your 13 keywords start from the most important keyword that targeted on your site.
  • With your 13 keywords, now put it in the Meta Tag as shown below.

<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>

p/s: more on Meta Tag, please refer this post: How to make use of Meta Tag effectively in Today’s SEO?

Step 2: Write Your Page Description

  • 35 words / max 255 characters.
  • Description is what is all about your website. You going to write a short and important description for you website by using your targeted keywords listed in step 1.
  • Write your description with important keyword.
  • REMEMBER. The first 60 characters are VISIBLE on Google. So, make sure you slot in your important keywords n the first 60 characters.
  • Put your description in Meta Tag.

<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>


Step 3: Produce your Keyword-Rich Content

  • Keep in mind, not that the more is the best.
  • The best primary keyword density is not 3% > 5%.
  • Meaning that out of 100 words in count, then it should have around 3-5 keywords within the content.
  • Try to maintain 5% density for your primary keywords.

Step 4: Design your Page Layout

  • Your pages must be easy access by your visitor and search engine.
  • Arrange your text, images, and multimedia files in a the way which the important messages are easy to SEE by the search engine and your site visitor .
  • Sometime a picture does speak a thousand words for you, but too many pictures may lower down the loading time.
  • Video introduction is one of the powerful in today’s IM.

Step 5: Develop your Links

  • You got to develop 2 types of links for your website.
    • ONE Way link
    • TWO ways link

(if you don’t know what are these, please refer to this post: Link Exchange – The Theory )

  • One way links got higher mark in search engine compare to two ways links.
  • Linking from higher PR page (PR3 and above) will increase you page value in the major search engine.
  • Develop your One Way Links: I would suggest you to get a Link Submission service provider to submit build your one way link. They are normally charging for USD0.14 to USD0.20/link. The most important is this save a lot of your time. (try SubmitEgde or Directory Maximizer )
  • Develop your Two Ways Links:
    • Search for blog / website which are similar industry with yours.
    • Create their link in your Partner Page or your Blogroll.
    • Drop the webmaster a simple email for link exchange invitation and tell the webmaster that you had already added their link in your site. Normally this will get higher percentage of return.

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]]> http://www.allychan.com/2009/10/5-easy-steps-to-your-seo-project/feed/ 6 How to make use of Meta Tag effectively in today’s SEO? http://www.allychan.com/2008/10/how-to-make-use-of-meta-tag-effectively-in-today-seo/ http://www.allychan.com/2008/10/how-to-make-use-of-meta-tag-effectively-in-today-seo/#comments Tue, 21 Oct 2008 23:20:46 +0000 Ally Chan http://www.allychan.com/?p=72 Keyword meta tag no longer effects on your Search Engine ranking……

The meta tags are placed between the of your page’s HTML code. It usually look like this :

<HEAD>
<TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE>
<META NAME=”DESCRIPTION” CONTENT=”Your keyword rich marketing sales-pitch meta description goes here“>
<META NAME=”KEYWORDS” CONTENT=”your keywords,go here,separated by a comma,but not a space“>
</HEAD>

In today’s SEO, your meta tag have no more effect in your Search Engine ranking. This is the fact that you must accept. Due to the abuse of keyword meta tag, many search engines are actually ignore them in their ranking algorithms.

Let’s see how powerful is the Meta tag in past……

Meta tags are actually the hidden content in a webpage. You can’t see the meta tags in your browser, however you still can view it in your source code.

Long long time ago, Search Engine actually use the meta tag to indexing a page. By including the main keywords in the keyword meta tag, the webmaster actually build an easy way for the searcher to find relevant pages in the search engine. But when it’s so convenient for webmaster to index their page in the search engines, some of the webmasters start to abuse it.

For example, in few years back ‘Britney Spears’ is one of the top search words in majority search engines. Some webmaster included ‘Britney Spears’ in their keyword meta tag, when user search for ‘Britney Spears’ their page will be indexed by the search engine. Sound good right? Generating a lot of traffics to your site. But it’s unfair for the searchers, because this is not what they want and it’s wasting band width. The innovation of search engines had improved the search quality. Meta tag had NO TOTAL EFFECT on search engine’s ranking. However, meta tag still play some role in effecting the page ranking.

How to make use of meta tag effectively in today’s SEO.

Step 1 : List your keywords

  • List down the relevant keywords for your page.
  • Maximum of 13 words.
  • Do not repeat the same keyword with the same spelling more than 3 times.
  • The place your keywords in your Keyword Meta tag.
  • The search engines don’t mind about comma.
  • Keywords Meta tag without comma opens up for the search engine for new keywords combination. For example: “make money online tips” will come out with a new keywords of “make money” , “money online”, “online tips”.
  • If you choose to separate it with comma, make sure there is no space within 2 keywords. For example : make money online,internet marketing,search engine optimization,traffic strategy,per per click

<META NAME=”KEYWORDS” CONTENT=”your keywords go here, can separate by comma, but not a space“>

Sample 1: with comma

<META NAME=”KEYWORDS” CONTENT=” make money online,internet marketing tips,search engine optimization,traffic strategy,per per click“>

Sample 2: without comma

<META NAME=”KEYWORDS” CONTENT=” make money online internet marketing tips search engine optimization traffic strategy per per click“>

Step 2 : Write a good description

  • Write a good description with your keywords.
  • Maximum35 words or 255 characters.

Example:
Keywords: make money online internet marketing tips search engine optimization traffic strategy per per click

Description:
Explore make money online secret and discover more tips in Internet Marketing, Search Engine Optimization strategy and web traffic. See how I use pay per click technique to pull huge traffic to my site.
(words count: 34 words ; characters count–with space: 202 )

  • Place your description in your Description Meta tag.

Sample:

<META NAME=”DESCRIPTION” CONTENT=” Explore make money online secret and discover more tips in Internet Marketing, Search Engine Optimization strategy and web traffic. See how I use pay per click technique to pull huge traffic to my site. “>

Step 3: Write your “Keyword-Rich content”

  • Write a “Keyword-Rich content” for your site.
  • Make sure your keywords are visible for both users and search engines. Bold and underline it if necessary.

Tips : Don’t need to spend much time in your keywords listing, but spend more in composing your description and title.

With the 3 simple steps above, you can easily create a good and content relevant meta tag. This will help in improving your page ranking in the all major search engines.

To your Success,


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