A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.

………………………………………………………………………………………………………….

Joint ventures are agreements. The term sounds fancy, but that’s really all it’s about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that’s a joint venture.

The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.

JVs typically don’t require a lot of up front investment of hard cash. That’s the beauty of the method. If you’re stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.

This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.

Let’s say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.

Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month’s building a list.

The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren’t limited to endorsement based JV’s, though. Anything of value can be exchanged in a joint venture.

Here’s a quick list to get you thinking about creative JV scenarios and how they can benefit your business:

• partner up to reach new markets
• partner up to crush your competition
• gain new leads and subscribers
• sell off excess inventory
• test out new ideas and special offers
• reduce overhead expenses
• start a new business with little up front investment
• outsource your work or find a partner who can “fill in the gaps” in your areas of weakness (e.g., copywriting, site design)
• Improve your offers (more products, more bonuses via your jv partner)
• JV partners can be counted as ’super-affilates’ and resellers
• create long-term relationships (business relationships, or ‘network’, are one of the major keys to truly profiting online)

Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.

In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, be prepared for rejection. But don’t take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It’s nothing personal against you.

Here are a couple of sample email “templates” you can use when requesting a joint venture:

Dear [First Name],

I have a wonderful proposition that I believe you would be very interested in. I am in the process of promoting [Your Site] and would like very much if you would consider joining me in a lucrative partnership that will earn us both steady stream of web site traffic. [Your Site] is experiencing a high rate of incoming traffic at the moment and I am certain yours is as well. If we pool our sites together through some type of reciprocal link this would successfully funnel my site traffic to yours and vice-versa.

I have a plan that we could each write up a special article pertaining to the resources available from our sites respectively by endorsing one another’s web sites including a link for our current site visitors to use. If you are interested, shoot me an e-mail and I will send you a copy of my personal endorsement I plan to post prominently on my web site so you can examine the quality of the content for yourself and send any revisions you would like to see implemented.

I look forward to hearing back from you at your earliest convenience. Please do take a moment to review [Your Site] to familiarize yourself with the excellent content I offer there.

To Our Mutual Success,

[Your Name]
[Your Email]
[Your Site URL]

I just stumbled across your web site [Site URL]. I just had to write you to let you know how much I enjoyed it! It is full of fantastic content and I have certainly bookmarked it. I run a web site, [Your Site URL], that provides very similar content. I believe my site would compliment yours very nicely and would like to suggest that we partner up to increase our traffic rate to generate more profits.

All that would be required on your part would be to list a link back to my web site and recommend it to your visitors. I in turn would do the same for your site from my own. I believe that by combining out sites in this fashion would mutually benefit the both of us.

If you would like to participate in this with me, please do send me an email as soon as you get the chance. I am very excited about the possibilities this joint venture could produce for the both of us!
Sincerely,
[Your Name]
[Your Email]
[Your Site URL]

Now before you start sending off emails to ezine owners, it’s a really good idea to be a subscriber first. This way, they’ll know that you are an active subscriber to their mailing list.
Also, be sure that the ezine discusses a topic that relates to what you have on your web site.

It wouldn’t make too much sense to send a request to someone that has an ezine about pet care when your site is dealing with health products. Unless of course your health products are for pets. Then you’ve got a good combination. It could mean the difference between having your proposal accepted or rejected.

Here are a couple more sample email templates to use when requesting a solo ad swap:

Dear [Ezine Owner],

I just wanted to send you a quick note to let you know that I really enjoyed your last email. It was very informative and covered a topic that I am extremely interested in learning more about since I also run my own ezine that discusses this very thing! Thank goodness you decided to write about it! I cannot tell you how much it has helped me gain a clearer understanding of [Topic].

In fact, it inspired me so much that I have a proposal for you. I would be willing to swap solo ads with you inside my [Your Ezine Name] that currently has [Number Of Subscribers] subscribers. I believe that a joint venture such as this would be of great benefit to us both.

Please take a few moments to consider my free offer. I hope to hear back from you very soon!

Your Loyal Subscriber,

[Your Name]
[Your Email]
[Your URL]

Hi. My name is [Your Name] and I have been a loyal subscriber of yours since [Date]. I wanted to send you this email to let you know how much I respect your writings and learn so much from the outstanding information you send out each [Time Frame].

I too run an ezine that covers some of the same subjects as yours. I would like to propose a mutually beneficial solo ad swap to you. I will happily run any solo ad to my subscriber list of [Number of Subscribers] that you wish to run in exchange for the same within your ezine. I am ready to run the solo ad on any date you would like to, so please do get back with me as soon as you can. This is sure to benefit both of us!

Sincerely,

[Your Name]
[Your Email]

Everyone always wants to hear how great they are. And being nice is certainly the best way to go when sending out proposals to people. Especially those that don’t know you from Adam. And, before you send anything off, be sure you have the correct contact email address for your potential JV partner.

You wouldn’t want to send off your proposal to the wrong person. You’ll also want to be sure you tell them who you are, not just what you’re doing. Including your full name when writing to others for the purpose of joint venture proposals is hugely important.

The best course of action when it comes to participating in a joint venture is not to focus in the beginning on your main goal of getting the free traffic.

That will simply follow. Let me explain. If you were to send out a request to do a free ezine solo ad swap with another ezine owner, you would want to create an add that would get the subscribers of that particular ezine to click on the link leading to your “target” page. Or the page you want them to go to. That’s how you will achieve your target goal of generating the free traffic.

So write up your ad very, very carefully. You want to create as much interest as you can so that people reading it will want to visit your web site.

Related URL(s):

http://www.jvanatomy.com

To Your MMO Success,

You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here.

A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you’re striving to preserve. There’s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.

A “real” traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.

The wonderful, crazy place we call “The Internet” really was built on the power of the link.

When you think about it, almost everything we strive for as online business owners hinges on the link. We want our link to appear in the top results of the search engines, in the prime spot on sponsored listings and in that huge newsletter. Our link is the ‘funnel’ that sends visitors to our site. No link, no click. No click, no visitor.

Web masters have always exchanged links with one another. In the days before search engines, this was done as a matter of course; and, most web masters would simply link to sites they found relevant and interesting without asking permission first.

Just posting up a bunch of links found at random on your web site providing more information about the subject matter discussed on your site isn’t really doing anything that beneficial for you in retrospect.

It is, however, for those site owners who’s links you’re putting on your site though. This is why asking them to post up your link in return for you doing so from your site is a better course of action to generate more targeted traffic to your own site.

That’s why today, business-minded website owners focus on two kinds of link exchanges:  reciprocal links and one-way links.

Reciprocal links = two websites link to one another

One-way links = one website links to another

Reciprocal linking became popular in the past few years due to its influence on Google’s “Page Rank” algorithm, which calculates the popularity of a site based on how many other sites link to it. The quality of these links has an impact on overall Google ranking.

In 2005, however, marketers are starting to move away from reciprocal linking (much of it’s original power has waned), and towards one-way links.

There’s a catch, though. It’s not like the old days when you linked to another site from you own. The focus now is on getting one-way links from other sites to your web site. In other words, getting the benefit of a link without returning the favor.

Again, a lot of this is about Google. Each time someone discovers a new loophole or method to higher rankings, everyone rushes to implement it, and they often do so incorrectly at that. Eventually, the combined effect of all these sites trying to skew the results..well, skews the results. Google closes the loophole and it’s back to square one.

This is what happened with reciprocal linking. Now, this does not mean that reciprocal links have no value. You want reciprocal links. They add to the mix. However, they simply aren’t as powerful as they once were.

As of 2005, one-way links now weight more heavily in calculating site popularity. The best advice I can give you is to implement a strategic mix of both types of links. Also, keep in mind that links are not the main variable influencing your search engine ranking.

The real traffic power behind links come from increased visibility across multiple traffic sources. If you can get a link to your web site from a site with more traffic than yours, then traffic to your site will go up accordingly. Best of all, that traffic is free.

The first step in participating in either type of link exchange is to do a basic search for web sites that would be complimentary to your own through any search engine you like.

Then, from those results, choose the closest matches to your own site content, find the site owner’s contact email address, and simply contact them about doing a link exchange with you. You’ll post their link if they will post yours. Feel free to use the email templates inside the Joint Venture section for this.

To build as much traffic to your site as possible, find as many relevant quality sites as you can and ask them to exchange link-for-link with you as described above as the “reciprocal” link. And, if you don’t get an answer from some of them, that’s all right. At least you made an attempt.

You took positive action to get the results you desired.

Related URL(s):

http://www.seochat.com/seo-tools/link-popularity

http://www.power-linking-profits.com

Share with you by,